Having an effective, well-functioning website that attracts visitors and future customers is great.
Having a website that can work for you in helping your business go viral through word of mouth from brand loyalists and advocates? That's even better.
As we move further into the digital age, web design and social media marketing are becoming increasingly linked under one 'digital experience' header.
To ensure you take advantage of both media, here are 4 Ways to launch Your WordPress Website Into Social Media Heaven.
1) Create Shareable Content
First, and most importantly, your website should be full of content that your audience just loves to share. If every single page on your site aims to promote your business and its products or services, it might be informative - but will inspire little action on social media. Instead, create rich content such as blog posts, video, and infographics that resonate with your audience.
Fortunately, WordPress makes it easy for web administrators to create and integrate such content, which is what makes this platform such a valuable tool for digital marketers looking to turn their website into a social media powerhouse. Via drag and drop, you can write, create, and embed rich content that your audience will love to share with their social media friends and followers.
2) Enable the Sharing
Unfortunately, even the best content matters little if you don't the ability to share it easy for your audience. Fortunately, doing so is surprisingly simple. Thanks to the platform's popularity around the globe, every major social network now offers its own 'share' buttons that are easy to integrate into your page. This post offers a great tutorial in how to integrate and customise share buttons to make the process as easy as possible for your audience.
3) Optimize Content for Preferable Social Media Networks
It's easy to lump 'social media' together as one entity but in reality, each network has its very own capabilities and interface. Twitter users will share content very differently than their Facebook counterparts would, and Pinterest is entirely different from Instagram. To ensure the maximum social media performance from your WordPress site, you should know where your audience spends its time - and optimise your content accordingly.
Facebook, for example, offers the most in-depth sharing options with plenty of text, a link description, and an image. Twitter, on the other hand, may offer little more than a link, making your headline all the more important. Pinterest is all visual, so your images matter more than anywhere else.
4) Promote Content on Social Media
Finally, don't forget to utilise your own social media outlets to jump start the sharing process. Your visitors may love your content, but they have to find it first. Integrating your Facebook, Twitter, or other social account within WordPress means that you can automatically publish new posts on social media as they appear on your WordPress page.
The goal of every business on social media is to 'go viral.' Unfortunately, that is difficult to achieve by its very nature, as you rely on the current moods and approval of your audience to make it happen. But sharing it on your own social presence is a great start to get the process going, and help raise exposure for your business and WordPress site.
How well are your website and social media presence connected? Thanks to WordPress, they can be closely integrated, leading to a consistent experience that turns your website into a social media king. If you need help in getting there, or are interested in a website in general, we'd love to have a chat!
Contact us today to start helping your business succeed in the digital realm.