You might be selling the world's best product born out of intense research, innovation, and business plans, but without validation, you may not hit your sales target. Consumers use recommendations and reviews from past customers to make buying decisions. Displaying genuine social media reviews on your website increases trust and helps customers make purchase decisions.
Customers Use Online Reviews To Make Purchase Decisions
Social media reviews on your site give new visitors a sense of trust. It assures new customers that real people use and interact with your services. Conversely, the absence of reviews on your website may be a red flag for new clients.
A study by PowerReviews found that 97% of customers read product reviews, while 89% consider reviews essential before making a purchase decision. With these statistics, it's clear that reviews are no longer a choice; they are necessary for sales conversion. The absence of reviews on your website discourages customers who are more likely to drift to competitors with a higher online authority.
Social media reviews are especially useful for local businesses. If a person has never visited your shop or restaurant, the first thing they'll probably do is look for you online. As they go through your Google, Yelp, Facebook, or Instagram profile, they'll read your reviews to find out the quality of your products or services before making a purchase decision.
Social Media Influences How Brands Reach Customers
The use of social media has increased exponentially over the years. Growing your social media presence and getting positive reviews on Facebook, Twitter, Instagram, or any other platform is important for growing your brand. However, hundreds of customers are yet to follow and interact with your account; these are your target.
For instance, sharing your Facebook widgets on your website is an opportunity to increase your engagement on Facebook and expose your brand to a new set of followers. In short, engaging with leads on social media is an opportunity for boundless growth.
Each new follower introduces your brand to their followers, who are then more likely to interact with your brand based on the acknowledgement of the first follower. What's more, if visitors like the content on your website, they can share it on social media directly from your website for their followers to enjoy.
Social Media Reviews Are an Opportunity for Customer Service
As with most businesses, there will be a time when a customer has a positive or negative review of your business. This could be on Facebook, Twitter, Google, or Yelp. While getting a negative review is frightening at first, it's an opportunity for you to turn the negative experience into a positive one.
By addressing the issue at hand directly, professionally, and promptly, you show other social media users the quality of your customer service. In addition, responding to both positive and negative comments is a great way to show potential customers the real people behind your brand.
One negative comment can improve a person's perception of your business if properly handled. If customers see that the issue was addressed and handled appropriately, they're more likely to engage your business further.
Improve Your Website Appearance and Dwell Time
There are different ways to create a great website, and one excellent tactic is to use social media reviews. Generally, customers shy away from unattractive websites. Adding social media reviews to your website is a great way to introduce valuable content and make it lively.
Furthermore, adding customer reviews to your landing page (as long as they align with your brand aesthetics) creates a great first impression and induces the client to purchase. Also, as a visitor reviews the customer reviews on your website, they spend more time on your site, which boosts the dwell time (the time a user spends on your site before hitting the back button).
Which Social Media Reviews Should You Use?
There are different types of social media, and each brings diverse audiences to your brand. If you are a marketer or business owner, deciding which review sites you should consider can be challenging. Generally, it makes sense to display the best reviews on your home page and landing pages. However, which platform should you focus on? It depends on your business.
Yelp is a platform that allows crowd-sourced reviews for businesses. If you are a business owner, you're more likely to ask for reviews from happy customers rather than unhappy ones. However, Yelp actively discourages business owners from asking for reviews from their customers. Like savvy consumers, Yelp can smell fake business reviews miles away; or at least they try to.
Yelp removes reviews if they violate their content guideline, if the review is fake, deleted, or considered "not recommended." The platform has an algorithm that determines the reviews that appear on your business account.
For example, if you get a review from an account without a concrete profile, there's a high probability that Yelp will not publish the review. Also, if hundreds of people suddenly review your business, not all the reviews will appear on your business profile.
The best way to encourage reviews is to provide a Yelp button on your website to prompt visitors to review your business or visit your Yelp page.
Creating a Google My Business account is one of the best decisions you can make as a business owner. This is because Google holds over 90% of the worldwide search engine market. If a person is looking for a business, their first stop is probably Google.
Fortunately, customers can leave reviews on your Google My Business account and rate your services. What's more, you can integrate reviews from other platforms such as Facebook on Google reviews. You can also ask your customers for a review, which is a relief for small businesses.
Facebook is the largest social networking platform with billions of monthly active users. With such a huge audience, it's no surprise that marketers use Facebook to advertise their brands to customers, new and old. Social networking platforms such as Facebook link businesses, family, and friends.
When a customer leaves a review on your Facebook account, it's open to their networks and other visitors to see. What's more, you can integrate your Facebook ratings
Other Examples of Social Media Feeds You Can Include On Your Website
Ultimately, the social media feed you decide to include on your website depends on the platforms you use and the level of engagement you have on each platform. If your customers are active on Twitter, then you should embed your Twitter feed.
- Trip Advisor
- BBB (Better Business Bureau)
- Yellow pages
- Angie's List
5 WordPress Plugins For Social Media Reviews
If you own a WordPress business website, you probably know thousands of plugins to choose from. This is a list of plugins you can use to add social media reviews to your website.
Juicer is a free WordPress plugin that allows you to pull the posts from your feed and embed them on your website. You can add content from Facebook, Twitter, YouTube, Tumblr, and Google. You can also set up the rules to eliminate content, auto-approve user-generated content, and automatically import posts from your social media accounts.
Smash Ballon is a leading WordPress plugin that allows you to add social media content for your website. This plugin has an API key registered, making it easy to share Instagram and Facebook content to your website. You can create a social wall with feed from different social media platforms.
In addition, you can customise the feed from your accounts and choose to include content such as reviews, hashtags, photos, and videos in different layouts.
Elfsight offers the best social media widgets for your website. You can get widgets for Facebook, Instagram, Twitter, TikTok, Pinterest, and other social media platforms.
With Flockler, you can choose social posts, hashtags, and usernames you wish to embed in your content from platforms such as Instagram, Twitter, YouTube, and Pinterest. Depending on your design needs, there are also multiple formats available, including grids, walls, slideshows, and carousels.
EmbedSocial is highly recommended and is excellent for users seeking plugins to add their social media feed to their websites. With this plugin, you can analyse and publish user-generated content in real-time. It's available for content on Instagram, Twitter, Facebook, TikTok, Google, Yelp, YouTube, and other social media networks.
With EmbedSocial, you can easily engage reviews on different platforms on one dashboard and display combined social media widgets on your website to improve engagement.
Need Help With Social Media Reviews On Your Website?
At PixelFish, we believe in giving out customers beautiful and functional websites. We have a team of WordPress website designers that help you create attractive websites by adding your social media feed to your website. Whether you want your reviews on display on your home page, your landing pages, or your social wall, we have the best tips for you.
Reach out today and learn how adding social media reviews to your website improves your business.