Pixel Fish Digital Marketing Blog

Which Social Media Channels Should Your Business Focus On?

Posted by Kevin Fouche on Sep 23, 2015
Kevin Fouche

Have you thought lately about which social media channels your business should focus on?

It sounds like a simple question, though it's almost equivalent to having to buy a new car on a vast lot full of likely choices.

Which Social Media Channels Should Your Business Focus On?

While perhaps you make your social media choices based on what everyone else is doing, you should never do that without some personal business analysis.

Ultimately, no choice you make for your business needs making based on what's popular.

Which Social Media Channels Should Your Business Focus On?

Social media may look all alike to you, though each place has distinct differences that may fit your business structure better. The real danger is opening too many social media accounts and spreading yourself too thin. Just because you have many social media choices doesn't mean you should use all of them.

The biggest problem with the above is maintaining brand consistency. When you have too many social media accounts to take care of, you can end up neglecting one or more of them. This leads to an inconsistent message that only confuses prospective customers looking you up there.

Whether you're a B2B or B2C business, you have to look at each social media outlet and pick just a few that best suit where your demographics hang out. Here's the best places for both B2B and B2C businesses.


It may seem obvious to mention Twitter, yet it's still the most significant social media metropolis in cyberspace. Twitter is also a terrific place for B2B companies to better connect with buyers, since the B2B world still suffers from a lack of personal connections in the marketing process.

You already know that B2C businesses are plentiful on Twitter, despite spam still being a problem. The best way to avoid this is to start conversations there under hashtag searches. This works well for both B2B and B2C business, as long as you don't use hard-selling tactics. Developing relationships first is important on Twitter, which only nets loyal followers who see your content later.


With over a billion people using Facebook recently, you can see why it's still a leader. Some businesses may prefer Facebook over Twitter based on the better ability to target specific customers. Targeting is something that the B2B world needs to do more in order to better differentiate themselves from their competitors.

B2C businesses are much the same as the entire business world becomes more competitive with repeat ideas. Because Facebook pages need updating every day, it gives more discipline to your B2B or B2C business to keep creating new content and stay in contact with customers.

More Visual Social Media: Pinterest and Instagram

You can find some great examples online of how B2B companies use Instagram to their advantage with just the use of simple (yet compelling) images. Pinterest is no different. By using valuable backlinks there to your website and viral capabilities, it's about as equal or better than Instagram in marketing capabilities.

The B2B and B2C worlds should use Pinterest and Instagram if you're a more visual-oriented business. Your B2B company can enhance its image by using more visuals of the products you produce and how they directly solve problems for other businesses.


On LinkedIn, you have a central place where you can consolidate stats about your business, products, and employees. The latter is important in the B2B world if you want more openness about the expertise of each person who works for you. Your B2C business benefits as well if you want more transparency about the people behind the scenes who make things happen.

Another benefit is that LinkedIn has on-site discussion groups where you can demonstrate your expertise to those seeking businesses with the most reliable knowledge.

Contact us here at Pixel Fish where we can help you bring a smart approach to digital marketing efforts as well as web design and e-commerce.

More reading: What is Inbound Marketing and how does it work?

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Topics: Social Media