So you've set up your Twitter account. It's linked on the website, you may even have a little campaign going to increase your follower base, and you're ready to start tweeting.
But how do you know businesses should you follow on Twitter?
5 Types of businesses you should follow on Twitter
- Thought Leaders
- Personal Favourites
But there's a problem: the "social" in social media means you should use the network as an opportunity for two-way conversation, meaning that you should not only seek to increase your follower base but also who you should follow in return. We want to help!
To optimise your presence on the network, here are 5 types of accounts your business should follow on Twitter.
So, which businesses should you follow on Twitter?
6 Types of businesses you should follow on Twitter
1. Thought Leaders
Possibly the single most important group of accounts to follow are the thought leaders within your industry. These may include large corporations in other countries, experts on your product, or media who report on your industry. Following these thought leaders allows you to stay up-to-date on current trends. At the same time, they usually have a large, established follower base so interactions between you and them may significantly enhance your account's profile.
For example, a women's fashion store in downtown Sydney may want to follow various famous designers, along with well-known apparel companies. Fashion magazines like Vogue Australia, Elle, or Russh Magazine are other great accounts to follow and interact with.
Next, you'll want to stay up-to-date with what your competitors are up to. Twitter accounts are public, so following your competitors is absolutely legal - and a great way to stay current on their promotions and social media efforts. If your competitors don't have a Twitter account, that's even better! Now, you can rest assured that you're advertising in a medium where your potential customers will only be able to find you as a business opportunity.
What better way of making sure you keep up with your customer relations than following your customers on Twitter? Especially as a small business, you may have a good-enough relationship with your customers to ask directly for their Twitter handle.
Following and interacting with your current customers on Twitter is a great way to increase customer loyalty, which can be crucial to your success. After all, studies show that attracting a new customer can cost up to 5 times more than retaining a current customer for a repeat purchase.
Should you follow your followers? The answer to that question depends entirely on the expert you ask. We maintain that especially if you're just starting your Twitter presence, you should absolutely provide your followers with the courtesy of a follow-back.
Many Twitter users regularly go through "purge" phases in which they clean up the accounts which they follow based on whether that account is following them back or not. You don't want your hard-earned follower to jump off just because you neglected to follow them in return! Following your followers also creates crucial goodwill that will ultimately impact your audience's perception of your brand.
5. Personal Favourites
The above four types of contact can all enhance your Twitter marketing strategy and ultimately drive profitability. But it shouldn't be all work: after all, managing a small business means plenty of work at all times, so you need an incentive to log on to Twitter and engage with your followers.
A great way to get that incentive is to follow a few personal favourites, such as celebrities, athletes, sports teams or friends, whose tweets you look forward to reading. These follows likely won't make an impact on your bottom line, but they will make logging into Twitter something to look forward to.
Have you recently started a Twitter presence? Who are you following, and do you need any help with content or strategy? If so, contact us! We'd love to help you start using Twitter to your advantage.
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A truly successful Social Media campaign really needs to be part of a well constructed Inbound Marketing plan. Check out this blog for an overview of what Inbound Marketing is all about.
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