Pixel Fish Digital Marketing Blog

What is the lifespan of your website and how can you extend it?

Posted by Kevin Fouche on Oct 29, 2015
Kevin Fouche

Don’t Let Your Website Become a Tattered Old Kid’s Blanket! Extend Its Lifespan!

Sometimes, people get attached to certain things, just like kids are attached to their blankets!  No matter how tattered, torn, dirty and smelly that old blankie might get, the kid isn’t going to want to give it up.

What is the lifespan of your website and how can you extend it?

Even adults get unnecessarily attached to things like old armchairs, ratty t-shirts that have seen better days and grimy pots and pans.  We get so used to using these old things that we fail to recognise when we need to buy new ones.  It’s only when our friends point out that our t-shirts have holes that we realise it’s time to go shopping again!

Don’t let your website become one of these old, comfortable but useless things that fail to make a good impression on others.  Change it when it becomes out of date.

What Is the Lifespan of your Website?

Although there’s no one-size-fits-all rule, it’s generally a good idea to refresh your website every 2.5 years and replace it completely every 5 years.  Depending on your business and how good the website was in the first place, you might need to get a new website earlier or later. 

It’s a good idea to keep browsing the web in general and looking at your competitors’ websites as well.  This will give you a good idea of what’s current in the online world.  So you’ll be able to decide when your website has gotten (metaphorically) tattered and torn.

How to Extend the Lifespan of Your Website

From stylish design to updated content, there are many things you can do to extend the lifespan of your website.  Here are a few tips:

  1. Stylish Design. Styles keep on changing, so you do have to keep up with the times.  In general, however, the style of the website includes its images, logo, fonts and overall design.  As long as your images are eye-catching, your logo is up front and centre, your font is readable as well as elegant and your design comes together in a complete package, your website will have a longer lifespan.
  2. Updated Content. A website may look great but it’s not going to be much use if the content is not up to date.  If you’re no longer selling a product, it has no place on your website.  And if your contact information has changed, that’s an important piece of information you should include.
  3. CMS.  Every time you need to make small changes to your website, you can’t have it updated or replaced.  For example, what do you do when you need to update your blog?  In order to do this, you can use a content management system like Wordpress which enables you to keep your blog up-to-date in addition to using various themes and plugins.
  4. Mobile Responsive Design. Nowadays, people are as likely to look up websites on phones as they are on their computers.  So it’s important to give them a seamless mobile experience as well, which can be done with mobile responsive design.  If your website is not mobile responsive, you’re likely to lose out on all the cell phone users.

Things That Shorten the Lifespan of a Website

In addition to doing the things that lengthen the lifespan of a website, you can also avoid the things that will shorten its lifespan. Basically, these things are the opposites of the ones listed above.

  1. Outdated Design. The contemporary internet user is quite savvy and can recognise when a site was created ten years ago.  When they’re comparing your old site with new ones, they can’t help noticing the cleaner, sharper images and stylish layout of the recent ones.  So they’ll naturally lean in favour of these new ones.
  2. Outdated Content. No one wants to read content which is completely out of date. A user might go to your website looking for information about your latest product, but if they only get information about your old products, they’re naturally going to be disappointed.
  3. Outdated Contact Information. There’s not much point in having a website up if you’re going to make the customer search for a way to contact you.  If they can’t find your contact information on the internet, it’s highly unlikely that they’re going to look through the yellow pages or call information, since these methods have become outdated now.
  4. Non-Responsive Websites. These can be particularly irritating to mobile users, making them scroll from side to side to read anything.  If you have a non-responsive website, you can be sure that your customers only stay on it long enough to read a sentence or two.  After that, they’re going to go to your competitors.

So it’s really important to avoid these things on your website if you want to attract potential customers and increase sales, both online and in-store. 

Contact us for more information on increasing the lifespan of your website. 

Speak to the experts at Pixel Fish

Call us today on 02 9114 9813 or email info@pixelfish.com.au

Topics: WordPress, Website Design