Pixel Fish Digital Marketing Blog

What is Blogging? And how can it grow my business?

Posted by Kevin Fouche on Jul 31, 2015
Kevin Fouche
With so many businesses benefiting from running great blogs for their customers, we thought we'd write a blog for anyone who's ever thought "What is blogging and how can it grow my business?"

What is blogging and how can it grow my business?

So... what is Blogging?

Blogging has been around for quite some time now. It started out mainly as a means for people writing their personal thoughts online. Sharing their day to day lives with others.

In more recent times it has become a fantastic tool for businesses everywhere to reach out and connect with their customers on a very personal level.

Blogging has become a tremendous way to regularly promote your business by publishing interesting online content.

What are the benefits of Blogging for business?

If done correctly, Blogging can in fact be very beneficial for your business. You can utilise a blog to answer peoples questions, inform them of your latest offerings and keep people up to date with industry trends and related news.

How can Blogging grow my business?

Blogging can really help your business in two fantastic ways;

1. Attracting new visitors to your website 

Businesses that create and maintain a healthy, well positioned blog can gain new customers in a number of ways such as:

  • Answering peoples questions
  • Providing suggestions to solve common problems

2. Convert visitors into leads for your business 

You can also utilise your blog to really convert those new visitors (strangers) into potential leads for your business.

When people are attracted to your website via an interesting blog, they are likely to do some further exploring whilst there are there. This is a golden opportunity to grab hold of!

You can use your blog as a gateway to funnel potential customers into your services, products and position your business as an industry expert.

On top of this, from an Search Engine Optimisation (SEO) perspective you are constantly creating new and unique pages of interesting online content which Google just loves!

Think of every blog you write as another little hook you are putting out there for your business.

How do you get the most out of Business Blogging?

To get the most out of your blogging, it really needs to be part of a well constructed Inbound Marketing plan.
Check out this blog for an overview of what Inbound Marketing is all about.
What is Inbound Marketing and how does it work?

As you can see, blogging can be a fantastic opportunity to explore for your business.

With the right strategy and execution you can really take your business to a whole new level with blogging!

Further Reading:
How to Build a Blog that Actually Helps Your Inbound Marketing
How to Repurpose Content to Increase Reach and Influence

Stand out from your competition with a Pixel Fish website!

Call us today on 02 9114 9813 or email info@pixelfish.com.au

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Topics: Inbound Marketing, Blogging