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Understanding The Importance of Web Design for Aged Care Organisations

Posted by Kevin Fouche on Dec 16, 2021
Kevin Fouche
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In today's digital world, every organisation needs a website. If you own or manage an Aged Care organisation's marketing campaigns and don't have a website, you could be missing out on business opportunities. By being the centre of your organisation's online presence, a website helps you accomplish different marketing strategies. 

Understanding The Importance of Web Design for Your Aged Care Organisation

Why Aged Care Web Design is An Asset 

Although having a website is crucial to your online presence, that alone cannot cement your online identity. Your website design is a basic factor that could either make or break your aged care organisation's marketing strategy. It has a significant impact on how the target audience views the organisation. 

For this reason, it's best to create a website design with an eye-catching and impressive user interface. Such a design attracts the target audience, which translates into better conversion rates and improved revenue. Indeed, a good website design is a significant investment, but in the long-term, generates profit for your organisation. That said, here's a look at the benefits of web design for aged care organisations: 

1. Creates the Right First Impression

When potential clients visit your website, they get a glimpse into the quality of care your organisation offers. The web design gives them an impression of the organisation and they judge it within seconds. A good web design has a positive impact on the audience. Conversely, if the site looks outdated, clattered, and unappealing, the audience will have an immediate negative impression of your aged care organisation. Ultimately, you'll miss out on leads and business opportunities. 

When proper web design elements are employed, it also sets the right impression for customer service. Potential customers will judge how your aged care organisation will treat them by merely looking at your site. Your aged care web design gives them an idea of how you regard your customers. If you fail to put considerable effort into your web design, your audience might deduce that you won't put any effort into helping them. 

Therefore, it's best to remember that your site is your organisation's foremost customer service representative. It speaks a lot of the quality of service you offer. If the website is inviting, modern, and bright, the audience will feel more welcome to explore the services you offer. Such a design gives the impression that your aged care organisation is welcoming and open. The same cannot be said of an unappealing and outdated web design. 

2. Boosts Your SEO Strategy

Most web design practices and elements influence how content gets published on your website. In turn, it affects how search engines index the website. So, web design is something you can't afford to mess up if you want your website to rank highly in search engine results. If you get your web design wrong, you'll be fighting a difficult battle for web visibility from the start. 

Besides affecting how content gets published on your site, certain elements of web design directly affect SEO. An easy way to ensure proper web design elements are put in place is by partnering with a reputable web design agency that will get the job done right. 

3. Web Design Builds Trust

Aged care is all about trust. Your target audience is more likely to trust you if your website is well designed. If they see an outdated or poorly designed website, they won't trust your capability to offer proper care, regardless of how good you are. No one will trust the quality of services you provide if your organisation has a seedy website. 

Seeking aged care is akin to trusting your life with someone. It's also quite costly, which highlights the significance of building trust among those who will spend a tremendous amount of money seeking your services. If your web design doesn't convey trust, potential customers are likely to find another aged care organisation. 

On the other hand, a professional web design builds trust with the target audience. From the moment they land on your homepage, they'll feel comfortable checking out your website to find more about your services. When visitors linger on your website longer, you create opportunities for capturing leads. There's no better way to do so than to ensure proper web design. 

4. Other Aged Care Organisations are Using It

Australia has one of the fastest-growing aged care industries. One of the factors behind this growth is strong competition among aged care organisations. Hence, if you need a reason to have proper web design, here's a big one; other aged care organisations are already doing it. So, if you're looking to remain competitive, it's best to use web design for your website. 

With competition getting stronger by the day, having an outdated website means your competitors will always outrank you since their websites will keep performing better than yours. As a result, other organisations will attract more leads, thanks to their appealing websites. 

As an aged care organisation in a competitive industry, you should regard website design as an opportunity to set yourself apart from the competition. Since you'll be competing with businesses that offer the same services at almost similar prices, web design could be the one thing that makes you stand out. 

A properly designed site is an opportunity for your aged care organisation to showcase your professionalism and the unique services you provide. You get the opportunity to show your target customers why they should choose your organisation over the competition. 

5. Web Design Enhances Usability

A good web design enables visitors to access what they are looking for on your website effortlessly. A recent web usability report outlined that 86% of website visitors look for information about your services/products, 65% for contact details, and 52% for your About page. In web design, the rule of thumb is to make those things pretty easy to find.

Failing to do so means website visitors will have a bad user experience and spend less time on the site. Your website may be functional, but a poor design reduces its usability because visitors will find it hard to locate or use what they want. A good design improves usability along with visitors' perception of usability. 

6. It Eases Navigation

Well designed websites are easy to navigate. When creating your site, it's best to apply Hick's Law, which states that the time taken to make a decision is proportional to the available choices. When provided with fewer choices, you'll take a shorter time to decide, and vice versa. 

When a website is created with this law in mind, the designers will simplify the design and reduce the number of options. In doing so, visitors will quickly decide on where to go and the actions to take. When it comes to site navigation, it's best to have five or fewer options so that users make decisions quickly. 

In this regard, review your product menu, then merge similar options into one option. Visitors will find your organisation's website easy to use and navigate. Ultimately, it presents an opportunity for you to capture leads and transform them into paying clients. 

7. Improves Loading Speeds

Slow-loading websites suck. If you find yourself on a website whose pages take a long time to load, you're likely to look elsewhere. On the other hand, well-designed websites tend to load quickly across all devices. Sites that load fast keep visitors engaged, thus increasing conversion rates. A key component of proper web design is creating responsive and high-quality media and fluid grids.

By improving website loading speed, web design helps to reduce bounce rates. Users will interact with your content longer without seeing the need to visit websites that offer similar services. They'll also want to learn more about your aged care organisation and perhaps book an appointment with your staff. 

What are the Crucial Elements of Web Design? 

  • Content  - In web design, content is king. It's the main reason people visit your organisation's website. So, it's best to focus on creating quality content that keeps visitors on your site for longer. 
  • Simplicity - In aged care web design, simplicity is everything. It allows you to deliver your content without overwhelming uses. The trick lies in having a clean layout with simple colour schemes and plenty of white space. Also, simplify what you have without providing less information. 
  • Responsiveness - One in four online searches happen on mobile devices. Thus, utilise the opportunity to target mobile users looking for aged care organisations near their location. 

Final Thoughts

Your aged care organisation's web design could be the difference between success and failure. It greatly influences how the target audience perceives your brand and professionalism. Hence, it's best to ensure you have a mobile-friendly, user-friendly, and aesthetically pleasing web design. Always invest in creating a website that drives visitors to learn more about your organisation. 

If you're looking to build a dream website for your aged organisation, trust the web design experts at PixelFish with the job. We create websites that drive results and help businesses grow, and we look forward to partnering with you. If you have an upcoming website project, contact us online or at 1300 631 099 to speak to our strategists. 

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Topics: Website Design