Building an online presence for your brand or business is easier said than done. Most small businesses have to carefully balance the need to be and post everywhere. The restrictions of a small team and a modest budget can keep you from using the same extravagant tactics as your enterprise competition. Fortunately, small businesses today have more than a few tricks up their sleeves in free, affordable, and accessible online resources.
So you need a new website. Whether your old one has just reached the end of its lifespan or you're improving your online presence in the aftermath of COVID-19, you've decided that now is the time for an upgrade that your business and its customers can benefit from.
It seems like the world is waking up from a trance. Australia first began lifting its lockdown restrictions in late April, and has continued with a June 1 "Phase 2" of easing up in parts of the country. We're not close to 'business as usual' yet, of course. But around the country, businesses are beginning to look towards the future.
The recent global pandemic has caused countless businesses around the globe to shift into crisis mode. It has forced an adjustment of promotional strategies, aligning marketing strategies and execution with rapidly changing audience behaviours.
What's on the inside counts, too. WordPress has become the world's most popular content management system in part because of how many themes are available for every type of business and subject. And yet, even as you decide that moving your online presence to the platform is a good choice, it's easy to get stymied by the agony of choices available to you.