Pixel Fish Digital Marketing Blog

In this time of social isolation, many businesses are struggling with how to stay top of mind for their customers. You might have needed to close your physical doors as a result of specific mandates in your area. You might still be open for business, but with only an online or delivery model.

Never before have so many stayed home when they would rather be out shopping. The coronavirus pandemic has everyone ordered inside, sheltering in place, working at home, and otherwise not going out where they might encounter other non-household-members. However, the wheels of business have not stopped turning. The population,  unable to shop in public safely, have turned to the internet as the solution. Fortunately, we've also never before been so prepared to provide online shopping and delivery services.

The recent global pandemic has caused countless businesses around the globe to shift into crisis mode. It has forced an adjustment of promotional strategies, aligning marketing strategies and execution with rapidly changing audience behaviours.

We're in the midst of a pandemic that's unlike anything we've experienced in the modern future. For businesses, it's an uncertain time that could come with economic turmoil as well as a complete shift in how to operate. The first thought on your mind in these times might not be web design. But perhaps it should be.

You might already be familiar with the three stages of the buyer's journey. The concept has become especially important to digital marketers in recent years, as marketing has shifted to a customer-centric approach that puts the audience at the centre of the planning and implementation process. Considering your buyer's journey means understanding just what steps they take on their way to helping your business grow.