Pixel Fish Digital Marketing Blog

What's on the inside counts, too. WordPress has become the world's most popular content management system in part because of how many themes are available for every type of business and subject. And yet, even as you decide that moving your online presence to the platform is a good choice, it's easy to get stymied by the agony of choices available to you.

Converting leads is the primary purpose of most business websites, no matter what you sell or who your customers may be. From your shiny homepage to your blog full of inbound marketing articles, your website needs to create a wide-top, smooth-transition funnel to help interested leads quickly to become new customers. So naturally, conversion for e-commerce and B2B product brands is all about the website design.

That free Wix template won't last your business forever. At some point, as your business grows, your online presence will need to lift as well and you may consider getting a professional Wordpress website.

Not every new web design trend will fit in with your marketing strategy. Smart marketers will consider the consequences of each decision and determine whether it's worth the risk.

Conversion interruption is something we have all experienced first-hand. Coasting through an online shopping experience or investigating a service when something about a site convinces us not to continue. Maybe it's an aggressive lead-qualifier, maybe it's a paywall. Maybe it's a 404 page in place of something we really wanted to see. Whatever the cause, there are certain things that trigger the "Nope Factor" in all of us.