Pixel Fish Digital Marketing Blog

The right website can become a cornerstone of your business. It turns your online presence into a place where your audience can learn more about you, understand how you differ from your competition, and even close the deal and reserve service or make a purchase. But of course, you have to get it right.

It might be counterintuitive, but that doesn't make it less true: the written word matters in web design. More specifically, the way the written word looks plays a crucial role in the overall effectiveness of your website, both in terms of how it looks and how successful it is to engage your audience.

In our modern, digital environment, a top-notch website is no longer optional. Regardless of the size of your business or your industry, you need that website to attract potential customers, distribute information about your business, and focus your online marketing strategy.

The progression of web design has always rushed forward at a break-neck pace. In the last year, we've seen some incredible new web design trends appear and old favourite trends come back to light.

Web design can take any number of shapes and forms. The beauty of this content management system is its versatility; you can use it for a small, single-page digital billboard for your future business, or as a complex lead-generating machine that can even turn into a mobile app.