Simply throwing together a video and putting it on your site doesn't magically generate qualified leads and exponentially boost sales. Using videos on your website requires foresight and knowledge of what works.
The statistics regarding the positive effects of using video on your website abound.
Informational website videos are a valuable part of a business website. They give the viewer information about the company, introduce products, show why they're the best ones, and explain how to use them.
YouTube has more viewers in the 18 to 49 age group than any cable network, and that's counting just mobile viewers. It costs nothing to put a video on YouTube and embed it into a website.
A recent article from Business 2 Community calls video "the future of content marketing." When you create a video to promote your business, it has the potential to captivate customers, convincingly show them what you have to offer, and significantly boost sales.
Often, people prefer watching a video to reading longer text. Videos also combine multiple elements that keep people's attention: stories, images, voices, and music.
Video has the potential of relaying a lot of data in a relatively short amount of time.
Video can convey emotional, educational, and historical information in a platform that is cost-effective and easy to work with.