Social media is bigger than ever today, with people spending more and more of their time on sites such as Facebook, Twitter, LinkedIn, Pinterest, Snapchat and others. That's why most businesses realize that they need a strong social media presence.
At the same time, websites are just as essential as ever before. If you're wondering whether to invest more time and resources on your website or on social media marketing, you're asking the wrong question. You need both. More to the point, these two aspects of your digital marketing should be closely connected. Let's look at why you need social media website integration.