Pixel Fish Digital Marketing Blog

You might be selling the world's best product born out of intense research, innovation, and business plans, but without validation, you may not hit your sales target. Consumers use recommendations and reviews from past customers to make buying decisions. Displaying genuine social media reviews on your website increases trust and helps customers make purchase decisions.

Social media marketing without top social media publishing tools has always been challenging, and it's not getting easier any time soon. With the 6,000 tweets sent every second and the 7.5 million blog posts published each day, saying that you have competition is now an understatement.

With a 15 times higher engagement rate than Facebook, Instagram is quickly becoming a favourite for many advertisers.

Any business can open an Instagram account. It's free. That coffee shop by the corner is on Instagram, so are those kids washing cars around the neighbourhood.

Digital marketing, and social media in particular, are complex. You're talking about a wide range of channels that all require different approaches and engagement tactics. Simply posting the same content across platforms is not enough. Instead, you need to build a unique strategy designed for each of the platforms you want to leverage.

Social media offers businesses all over the world the unique opportunity to speak directly with their clients and potential customers alike. So how do you determine which platform is best for your business when it comes to connecting with (and communicating to) those interested in your brand? The main key to knowing which social media platform is right for your business is firstly knowing exactly who your target audience is.