Pixel Fish Digital Marketing Blog

Digital marketing, and social media in particular, are complex. You're talking about a wide range of channels that all require different approaches and engagement tactics. Simply posting the same content across platforms is not enough. Instead, you need to build a unique strategy designed for each of the platforms you want to leverage.

Social media offers businesses all over the world the unique opportunity to speak directly with their clients and potential customers alike. So how do you determine which platform is best for your business when it comes to connecting with (and communicating to) those interested in your brand? The main key to knowing which social media platform is right for your business is firstly knowing exactly who your target audience is.

Did you know that 80% of customers trust online customer reviews just as much as they trust personal recommendations? In fact, the only recommendation they will trust more is one from friends and family. Are you considering Facebook Reviews vs LinkedIn Reviews vs Google My Business Reviews? Here's how to know which platform is best for your business.

Shareable content engages your audience and moves them to share it amongst their network. Once upon a time this was limited to forwarding an email. Today, with social media at our fingertips, sharing content with hundreds – and often thousands - of people with one or two clicks is quick and easy. 

Your marketing strategy should include the creation of actionable, likeable and engaging content that delivers a great experience to your audience.

Is your business using social media hashtags to their full advantage? Hashtags can boost traffic to your social pages and boost traffic to your website, so you might want to save them a seat in your next marketing planning session, because whether you use them or not, your competitors probably will.