Pixel Fish Digital Marketing Blog

Social media offers businesses the unique opportunity to connect with - and communicate to - their existing and potential customers. To know which social media platform is right for your business, you will have to ask yourself who your target audience is.

Facebook is a vital tool that you can use to effectively reach your audience and drive more traffic to your website.

A goal for any small business owner is to reach as many potential customers as possible, while spending the smallest amount of money. Small businesses operate on a tight budget, and they typically can't afford to run expensive ad campaigns. They have to make sure they are getting their money's worth whenever they spend it, or they run the risk of the business failing. 

If you’re not leveraging the right social media channels to grow your business, you could be losing a lot of potential customer engagement and ultimately sales. Simply put, to engage customers and prospective customers, you need to go where they live, and increasingly where they live is on social media. Here are 5 Questions you should ask yourself in order to help you know how to Choose the Right Social Media Channels for Your Business.

Boasting 2.8 billion active users, it’s safe to say that your customers are on social media. Many consumers are leveraging these networks to discover new brands and engage with their favourite ones. As a small business, maintaining an active presence is crucial to connecting with today’s consumer and building brand awareness. Here are 5 small business social media best practices every small business should know.