With over 90% of people being influenced by online business reviews in 2018, it is little wonder Google is often the very first point of contact potential customers have with a business.
Voice search is quickly gaining traction. Optimising your site for Google voice search is crucial if you want the edge over your competition. Google voice search is changing how we search for the answers to our queries, how we look for information and, importantly, how Google manage search queries.
Optimising your website content to appear in a Google featured snippet is how you can best position your business as the authority on a given subject and the key to future-proofing your SEO. If your content is selected, it will appear in Google’s featured snippet, usually sitting at the very top of search results for a related query.
For the uninitiated, a topic cluster may sound like something you need a prescription from your doctor to address, but for those in the know, topic clusters are the foundations of future success in SEO and content strategy.
Everyone wants higher rankings, more traffic and extra conversions but without a deliberate content strategy, achieving these goals is all too hit-and-miss. You already know you need to adopt SEO tactics to help you rank highly on search engines, but did you know topic clusters and pillar pages can be the keys to helping you boost your traffic?
Topics: Search Engine Optimisation