Voice search is quickly gaining traction. Optimising your site for Google voice search is crucial if you want the edge over your competition. Google voice search is changing how we search for the answers to our queries, how we look for information and, importantly, how Google manage search queries.
Optimising your website content to appear in a Google featured snippet is how you can best position your business as the authority on a given subject and the key to future-proofing your SEO. If your content is selected, it will appear in Google’s featured snippet, usually sitting at the very top of search results for a related query.
For the uninitiated, a topic cluster may sound like something you need a prescription from your doctor to address, but for those in the know, topic clusters are the foundations of future success in SEO and content strategy.
Everyone wants higher rankings, more traffic and extra conversions but without a deliberate content strategy, achieving these goals is all too hit-and-miss. You already know you need to adopt SEO tactics to help you rank highly on search engines, but did you know topic clusters and pillar pages can be the keys to helping you boost your traffic?
Topics: Search Engine Optimisation
One of the primary marketing objectives for any business is to have a great looking website. Your website is where people will find you online, and you want it to make a good first impression, while also providing your visitors with useful information regarding your company. Here's Why You Need To Optimise Your Website Design.