Pixel Fish Digital Marketing Blog

What is image alt text and is it important for your website? Well, to put it simply, image alt text can transform your website’s images into hyperlinked search results, paving the way for even more visitors to find their way to your website.

What’s more, image alt text provides visually-impaired visitors to your website with a better user experience and can also help boost your website’s SEO. So, ready to learn more?

Your target audience will probably be quite different from the audience the next person who reads this blog will be trying to target. Just as target audiences differ, the ideal blog length for higher Google rankings and optimum SEO will differ depending on the blog’s topic and content.

While there is no exact ‘ideal blog length’ that will work across all content, we can offer you a guide to discovering the blog length that will work best for you, your content and your business’ goals.

With over 90% of people being influenced by online business reviews in 2018, it is little wonder Google is often the very first point of contact potential customers have with a business.

Voice search is quickly gaining traction. Optimising your site for Google voice search is crucial if you want the edge over your competition. Google voice search is changing how we search for the answers to our queries, how we look for information and, importantly, how Google manage search queries.

Optimising your website content to appear in a Google featured snippet is how you can best position your business as the authority on a given subject and the key to future-proofing your SEO. If your content is selected, it will appear in Google’s featured snippet, usually sitting at the very top of search results for a related query.