Pixel Fish Digital Marketing Blog

Marketing is important. Everyone knows that. Knowing you need to get the marketing ball rolling is one thing. Actually setting the marketing ball in motion is sometimes a whole different story.

Domain authority is one of the many factors Google use to determine the search engine ranking of your website. Understanding Domain Authority also helps you measure your SEO efforts and lets you analyse the strength of your website compared to your competitors’ websites.

What is image alt text and is it important for your website? Well, to put it simply, image alt text can transform your website’s images into hyperlinked search results, paving the way for even more visitors to find their way to your website.

What’s more, image alt text provides visually-impaired visitors to your website with a better user experience and can also help boost your website’s SEO. So, ready to learn more?

Your target audience will probably be quite different from the audience the next person who reads this blog will be trying to target. Just as target audiences differ, the ideal blog length for higher Google rankings and optimum SEO will differ depending on the blog’s topic and content.

While there is no exact ‘ideal blog length’ that will work across all content, we can offer you a guide to discovering the blog length that will work best for you, your content and your business’ goals.

A sitemap is an efficient and effective centralised planning tool that allows you to organise your content and clarify the pages that need to be on your site. When planning a new website design, a sitemap should be your first step, one that may save you both time and money in the long run.