Pixel Fish Digital Marketing Blog

Making a great WordPress website has become a race to create great content. Visual art makes your pages beautiful, and aesthetics help pull the eye to your key assets. Written work inspires the mind and creates confidence with your customers. Those who want to trust your expertise need only read your blog. There has been a huge push toward human-relatability in web design and content. However, this can all be a distraction from a core element: visibility.

Every website must have images. Images add depth, detail, colour, and meaning to an otherwise uniform website experience. Images highlight your point, draw the eye, funnel leads, and make the difference between one website page and another. When building a website with WordPress, the use of your images is especially important. WordPress makes it easy use images in appealing and customisable way. Your business can shape your brand based on the images you choose and how to use them.

Marketing is important. Everyone knows that. Knowing you need to get the marketing ball rolling is one thing. Actually setting the marketing ball in motion is sometimes a whole different story.

Domain authority is one of the many factors Google use to determine the search engine ranking of your website. Understanding Domain Authority also helps you measure your SEO efforts and lets you analyse the strength of your website compared to your competitors’ websites.

What is image alt text and is it important for your website? Well, to put it simply, image alt text can transform your website’s images into hyperlinked search results, paving the way for even more visitors to find their way to your website.

What’s more, image alt text provides visually-impaired visitors to your website with a better user experience and can also help boost your website’s SEO. So, ready to learn more?