Pixel Fish Digital Marketing Blog

With a 15 times higher engagement rate than Facebook, Instagram is quickly becoming a favourite for many advertisers.

Any business can open an Instagram account. It's free. That coffee shop by the corner is on Instagram, so are those kids washing cars around the neighbourhood.

We've all heard the quote - failing to plan is planning to fail - right? Well, that applies everywhere, including website development and design. If you need your website to rank atop the search engine and attract visitors, you must pimp it with a well-planned structure. Your website should never be a disorganised page and post collection. Instead, it should be a well-laid-out hub of easily searchable content that both users and the search engine can navigate and understand.

Making a great WordPress website has become a race to create great content. Visual art makes your pages beautiful, and aesthetics help pull the eye to your key assets. Written work inspires the mind and creates confidence with your customers. Those who want to trust your expertise need only read your blog. There has been a huge push toward human-relatability in web design and content. However, this can all be a distraction from a core element: visibility.

Every website must have images. Images add depth, detail, colour, and meaning to an otherwise uniform website experience. Images highlight your point, draw the eye, funnel leads, and make the difference between one website page and another. When building a website with WordPress, the use of your images is especially important. WordPress makes it easy use images in appealing and customisable way. Your business can shape your brand based on the images you choose and how to use them.

Marketing is important. Everyone knows that. Knowing you need to get the marketing ball rolling is one thing. Actually setting the marketing ball in motion is sometimes a whole different story.