Pixel Fish Digital Marketing Blog

How Many Digital Marketing Channels Should Your Business Have?

Posted by Kevin Fouche on Feb 20, 2020

In the Data Age, there's no question that digital marketing is the leading type of marketing and has, in fact, spun off into an industry far larger than traditional marketing ever was. This is because almost every consumer in the world is on the internet and using search engines to find the products and content they want. So whether your customers are local or global, digital marketing is an essential part of building awareness, interest, and loyalty in your brand.

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Topics: Inbound Marketing, Marketing

5 Reasons to Customise Your Social Media Strategy for Every Channel

Posted by Kevin Fouche on Nov 20, 2019

Digital marketing, and social media in particular, are complex. You're talking about a wide range of channels that all require different approaches and engagement tactics. Simply posting the same content across platforms is not enough. Instead, you need to build a unique strategy designed for each of the platforms you want to leverage.

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Topics: Social Media, Marketing

What is Podcasting? 7 Ways Podcasting Can Benefit Your Business

Posted by Kevin Fouche on Oct 24, 2018

Podcasts are fast becoming our go-to method for our on-the-go intake of knowledge. We plug in during long commutes, we listen in on long flights and we tune in during downtime moments, giving weary eyes (that, in my case, have been staring at a computer screen all day) a long overdue rest.

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Topics: Marketing