So you've built the most beautiful website in your industry. With the partnership of a WordPress web design agency, you've set up an online presence to be proud of, aiming to highlight your services and engage your users. Now comes the tricky part: will it actually help to grow your revenue and business?
The right website can become a cornerstone of your business. It turns your online presence into a place where your audience can learn more about you, understand how you differ from your competition, and even close the deal and reserve service or make a purchase. But of course, you have to get it right.
In the Data Age, there's no question that digital marketing is the leading type of marketing and has, in fact, spun off into an industry far larger than traditional marketing ever was. This is because almost every consumer in the world is on the internet and using search engines to find the products and content they want. So whether your customers are local or global, digital marketing is an essential part of building awareness, interest, and loyalty in your brand.
Digital marketing, and social media in particular, are complex. You're talking about a wide range of channels that all require different approaches and engagement tactics. Simply posting the same content across platforms is not enough. Instead, you need to build a unique strategy designed for each of the platforms you want to leverage.
Podcasts are fast becoming our go-to method for our on-the-go intake of knowledge. We plug in during long commutes, we listen in on long flights and we tune in during downtime moments, giving weary eyes (that, in my case, have been staring at a computer screen all day) a long overdue rest.