Digital marketing, and social media in particular, are complex. You're talking about a wide range of channels that all require different approaches and engagement tactics. Simply posting the same content across platforms is not enough. Instead, you need to build a unique strategy designed for each of the platforms you want to leverage.
Podcasts are fast becoming our go-to method for our on-the-go intake of knowledge. We plug in during long commutes, we listen in on long flights and we tune in during downtime moments, giving weary eyes (that, in my case, have been staring at a computer screen all day) a long overdue rest.