Pixel Fish Digital Marketing Blog

Let's talk about everyone's favourite topic: landing pages. Obviously, you want your landing pages to be effective at converting prospects and generating leads — that's the whole point of having this kind of page in the first place.

So what goes into creating a wildly successful landing page? The magic is not in the individual elements, but making a page that, as a sum, is greater than all its parts. Part of that is ensuring that each aspect of your landing page follows best practices.

When you consider potential problems with your website design elements, the first place to look is your landing page. Landing pages play an extremely important role for your website and sales funnel.

Whether your goal is to make sales, get people to sign up for your newsletter or request a free sample, your landing page determines whether you acquire a new lead or customer or lose that person, possible forever. Many companies unwittingly drive away potential customers due to problems with this page.

Receiving an increase in Website traffic is a promising development for your business. However, a higher volume of traffic doesn't mean that your new Landing Page visitors are automatically going to become your customers. You have to win them over.

What you want to do is increase your site's conversion rate, turning your Web traffic into tangible results for your business: a boost in sales and improved customer retention.