Pixel Fish Website Design Blog

Email marketing is a complicated subject for field service businesses. You are not an eCommerce market and, let's face it, most of your customers aren't going to be impulsive young people looking for the next click-bait deal. Field service clients tend to be homeowners and business managers who need serious service and expect a serious level of professionalism. This doesn't leave much room for sensational marketing tactics, but then, you're not a sensational business.

Lead generation is something that every business seeks to perfect. Drawing interested website visitors through ads and awareness building is only the beginning. Once you have a lead's attention, the goal is to keep them engaged as you guide them down the conversion path or funnel.

We've officially entered the last quarter of 2019, which means it's time to start thinking ahead. Strategic marketing initiatives typically require a few months of planning and strategising, so now is the perfect time to lay out your strategy for 2020 (and beyond).

Conversion interruption is something we have all experienced first-hand. Coasting through an online shopping experience or investigating a service when something about a site convinces us not to continue. Maybe it's an aggressive lead-qualifier, maybe it's a paywall. Maybe it's a 404 page in place of something we really wanted to see. Whatever the cause, there are certain things that trigger the "Nope Factor" in all of us.

Shareable content engages your audience and moves them to share it amongst their network. Once upon a time this was limited to forwarding an email. Today, with social media at our fingertips, sharing content with hundreds – and often thousands - of people with one or two clicks is quick and easy. 

Your marketing strategy should include the creation of actionable, likeable and engaging content that delivers a great experience to your audience.