Pixel Fish Digital Marketing Blog

How to Use Instagram to Drive Website Traffic for your business

Posted by Kevin Fouche on Apr 23, 2021

With a 15 times higher engagement rate than Facebook, Instagram is quickly becoming a favourite for many advertisers.

Any business can open an Instagram account. It's free. That coffee shop by the corner is on Instagram, so are those kids washing cars around the neighbourhood.

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Topics: Search Engine Optimisation, Social Media, Inbound Marketing

How to Create Digital Content for Your At-Home Clients

Posted by Kevin Fouche on Jun 25, 2020

Right now, businesses all over the world are adapting to the new quarantine conditions. Work-at-home is the new status quo and home offices are being constructed in homes that never thought to house them. More importantly, people are working at home, recreating at home, exercising, and even socialising from home. Many people isolating now never thought they would be so physically cut off from their work and routine.

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Topics: Inbound Marketing, Website Design

Using Analytics to Prove Your Marketing Strategy ROI

Posted by Kevin Fouche on Apr 30, 2020

Marketing is important. Everyone knows that. Knowing you need to get the marketing ball rolling is one thing. Actually setting the marketing ball in motion is sometimes a whole different story.

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Topics: Search Engine Optimisation, Inbound Marketing

How Many Digital Marketing Channels Should Your Business Have?

Posted by Kevin Fouche on Feb 20, 2020

In the Data Age, there's no question that digital marketing is the leading type of marketing and has, in fact, spun off into an industry far larger than traditional marketing ever was. This is because almost every consumer in the world is on the internet and using search engines to find the products and content they want. So whether your customers are local or global, digital marketing is an essential part of building awareness, interest, and loyalty in your brand.

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Topics: Inbound Marketing, Marketing

How to Build Multiple Email Lists for Your Business from your Website

Posted by Kevin Fouche on Jan 22, 2020

Email marketing is a complicated subject for field service businesses. You are not an eCommerce market and, let's face it, most of your customers aren't going to be impulsive young people looking for the next click-bait deal. Field service clients tend to be homeowners and business managers who need serious service and expect a serious level of professionalism. This doesn't leave much room for sensational marketing tactics, but then, you're not a sensational business.

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Topics: E-Marketing, Inbound Marketing