Pixel Fish Digital Marketing Blog

How Many Digital Marketing Channels Should Your Business Have?

Posted by Kevin Fouche on Feb 20, 2020

In the Data Age, there's no question that digital marketing is the leading type of marketing and has, in fact, spun off into an industry far larger than traditional marketing ever was. This is because almost every consumer in the world is on the internet and using search engines to find the products and content they want. So whether your customers are local or global, digital marketing is an essential part of building awareness, interest, and loyalty in your brand.

Read More

Topics: Inbound Marketing, Marketing

How to Build Multiple Email Lists for Your Business from your Website

Posted by Kevin Fouche on Jan 22, 2020

Email marketing is a complicated subject for field service businesses. You are not an eCommerce market and, let's face it, most of your customers aren't going to be impulsive young people looking for the next click-bait deal. Field service clients tend to be homeowners and business managers who need serious service and expect a serious level of professionalism. This doesn't leave much room for sensational marketing tactics, but then, you're not a sensational business.

Read More

Topics: E-Marketing, Inbound Marketing

Reinvent Your Lead Generation Strategy with Engaging Content

Posted by Kevin Fouche on Nov 27, 2019

Lead generation is something that every business seeks to perfect. Drawing interested website visitors through ads and awareness building is only the beginning. Once you have a lead's attention, the goal is to keep them engaged as you guide them down the conversion path or funnel.

Read More

Topics: Inbound Marketing

7 Can't Miss Digital Marketing Trends for 2020

Posted by Kevin Fouche on Oct 30, 2019

We've officially entered the last quarter of 2019, which means it's time to start thinking ahead. Strategic marketing initiatives typically require a few months of planning and strategising, so now is the perfect time to lay out your strategy for 2020 (and beyond).

Read More

Topics: Inbound Marketing

What Causes Leads to Leave Your Website During Conversion?

Posted by Kevin Fouche on Oct 22, 2019

Conversion interruption is something we have all experienced first-hand. Coasting through an online shopping experience or investigating a service when something about a site convinces us not to continue. Maybe it's an aggressive lead-qualifier, maybe it's a paywall. Maybe it's a 404 page in place of something we really wanted to see. Whatever the cause, there are certain things that trigger the "Nope Factor" in all of us.

Read More

Topics: Inbound Marketing, Website Design