Pixel Fish Digital Marketing Blog

Reinvent Your Lead Generation Strategy with Engaging Content

Posted by Kevin Fouche on Nov 27, 2019

Lead generation is something that every business seeks to perfect. Drawing interested website visitors through ads and awareness building is only the beginning. Once you have a lead's attention, the goal is to keep them engaged as you guide them down the conversion path or funnel.

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Topics: Inbound Marketing

7 Can't Miss Digital Marketing Trends for 2020

Posted by Kevin Fouche on Oct 30, 2019

We've officially entered the last quarter of 2019, which means it's time to start thinking ahead. Strategic marketing initiatives typically require a few months of planning and strategising, so now is the perfect time to lay out your strategy for 2020 (and beyond).

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Topics: Inbound Marketing

What Causes Leads to Leave Your Website During Conversion?

Posted by Kevin Fouche on Oct 22, 2019

Conversion interruption is something we have all experienced first-hand. Coasting through an online shopping experience or investigating a service when something about a site convinces us not to continue. Maybe it's an aggressive lead-qualifier, maybe it's a paywall. Maybe it's a 404 page in place of something we really wanted to see. Whatever the cause, there are certain things that trigger the "Nope Factor" in all of us.

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Topics: Inbound Marketing, Website Design

8 Great Tips for Creating Shareable Content

Posted by Kevin Fouche on Apr 4, 2019

Shareable content engages your audience and moves them to share it amongst their network. Once upon a time this was limited to forwarding an email. Today, with social media at our fingertips, sharing content with hundreds – and often thousands - of people with one or two clicks is quick and easy. 

Your marketing strategy should include the creation of actionable, likeable and engaging content that delivers a great experience to your audience.

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Topics: Social Media, Inbound Marketing, Website Design

Hashtag Strategies That Can Work for Your Business

Posted by Kevin Fouche on Mar 20, 2019

Is your business using social media hashtags to their full advantage? Hashtags can boost traffic to your social pages and boost traffic to your website, so you might want to save them a seat in your next marketing planning session, because whether you use them or not, your competitors probably will.

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Topics: Social Media, Inbound Marketing