As a business owner, you invest a lot of time and money to ensure your business’ online presence is stellar, so a bad review posted online can be a business owner’s nightmare. Google’s search algorithm will pull reviews posted on Google, but will also pull reviews from Yelp, Facebook and other platforms as well. If someone is dissatisfied enough to post bad reviews on multiple sites, this can severely affect your rankings and damage your business’ hard earned reputation overnight. So what do you do?
With over 90% of people being influenced by online business reviews in 2018, it is little wonder Google is often the very first point of contact potential customers have with a business.
Voice search is quickly gaining traction. Optimising your site for Google voice search is crucial if you want the edge over your competition. Google voice search is changing how we search for the answers to our queries, how we look for information and, importantly, how Google manage search queries.
You can set up Google My Business for your business in a few simple steps. Don’t feel daunted; it truly is a simple process. Setting up your Google My Business profile will increase the visibility of your business across each of Google’s services, allowing your business to be found easily and quickly online.
Google My Business is an incredible marketing opportunity for your business. Google is the main search engine globally - with over 5 billion searches made daily - so it goes without saying that how your business appears on Google is vitally important.