Converting leads is the primary purpose of most business websites, no matter what you sell or who your customers may be. From your shiny homepage to your blog full of inbound marketing articles, your website needs to create a wide-top, smooth-transition funnel to help interested leads quickly to become new customers. So naturally, conversion for e-commerce and B2B product brands is all about the website design.
In the world of e-commerce web design and full-funnel marketing, there is an immense amount of focus on getting customers to the buying stage but remarkably little focus on the checkout process itself. After all your hard work cultivating leads and guiding them toward that checkout button, a rough checkout process can turn customers away at the very last minute.
Product pages might just be the most important part of your website. They have to succinctly sum up your value proposition, explain potential use cases of the product, and make it easy for your audience to actually take that next step and make the purchase.
When it comes to increasing your business’ revenue, it is crucial that you analyse your lead management program before you take steps to increase your marketing efforts.
Mobile ecommerce is swiftly replacing desktops and laptops as the preferred medium for online shopping. In search results Google now prioritises mobile responsive websites over those that are not mobile friendly. Put simply: if you want your website to rank and it isn’t optimised for mobile, you don’t have a chance.