Pixel Fish Digital Marketing Blog

How to Build the Perfect E-Commerce Checkout Experience

Posted by Mark Fouche on Dec 4, 2019

In the world of e-commerce web design and full-funnel marketing, there is an immense amount of focus on getting customers to the buying stage but remarkably little focus on the checkout process itself. After all your hard work cultivating leads and guiding them toward that checkout button, a rough checkout process can turn customers away at the very last minute.

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Topics: eCommerce

10 Must-Have Elements of Your E-Commerce Product Pages

Posted by Mark Fouche on Oct 16, 2019

Product pages might just be the most important part of your website. They have to succinctly sum up your value proposition, explain potential use cases of the product, and make it easy for your audience to actually take that next step and make the purchase.

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Topics: eCommerce, WooCommerce

10 Great Ways To Better Manage Your Website’s Inbound Leads

Posted by Kevin Fouche on Aug 1, 2019

When it comes to increasing your business’ revenue, it is crucial that you analyse your lead management program before you take steps to increase your marketing efforts.

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Topics: eCommerce, WooCommerce

The Rise of Mobile eCommerce

Posted by Mark Fouche on Jul 26, 2019

Mobile ecommerce is swiftly replacing desktops and laptops as the preferred medium for online shopping. In search results Google now prioritises mobile responsive websites over those that are not mobile friendly. Put simply: if you want your website to rank and it isn’t optimised for mobile, you don’t have a chance.

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Topics: eCommerce, WooCommerce

What's the true cost of an online store vs a physical shop?

Posted by Kevin Fouche on Jul 22, 2019

Too often I see people jumping into their online store dream without treating it with the proper preparation and respect it deserves.

Trying to get something done on the cheap, yet expecting quick, big results.

You need to ask, would you be doing this if you were embarking on running a physical shop?

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Topics: eCommerce