Pixel Fish Digital Marketing Blog

6 Essential Features of E-Commerce Product Photos

Posted by Mark Fouche on Feb 13, 2020

You already know that selling a product online takes a lot more than a platform and a listing. There is always competition. Other products on the same platform, other platforms, other brands; everyone is trying to sell their products online. But not everyone has figured out how the game is played. In addition to SEO descriptions, keyword-loaded titles, and metadata galore, you also actually need some good product photos.

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Topics: eCommerce, WooCommerce

The Dos and Don'ts of Designing a Stellar E-Commerce Website

Posted by Mark Fouche on Jan 30, 2020

As the owner or operator of an e-commerce company, your livelihood is directly linked to your website. A well-designed website will increase your repeat business, boost sales, and improve customer satisfaction. A poorly designed e-commerce site, on the other hand, will frustrate prospective buyers and drive some of them directly into the arms of your competitors.

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Topics: eCommerce

4 Essentials of E-Commerce Website Design that Converts

Posted by Mark Fouche on Dec 30, 2019

Converting leads is the primary purpose of most business websites, no matter what you sell or who your customers may be. From your shiny homepage to your blog full of inbound marketing articles, your website needs to create a wide-top, smooth-transition funnel to help interested leads quickly to become new customers. So naturally, conversion for e-commerce and B2B product brands is all about the website design.

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Topics: eCommerce, Website Design

How to Build the Perfect E-Commerce Checkout Experience

Posted by Mark Fouche on Dec 4, 2019

In the world of e-commerce web design and full-funnel marketing, there is an immense amount of focus on getting customers to the buying stage but remarkably little focus on the checkout process itself. After all your hard work cultivating leads and guiding them toward that checkout button, a rough checkout process can turn customers away at the very last minute.

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Topics: eCommerce

10 Must-Have Elements of Your E-Commerce Product Pages

Posted by Mark Fouche on Oct 16, 2019

Product pages might just be the most important part of your website. They have to succinctly sum up your value proposition, explain potential use cases of the product, and make it easy for your audience to actually take that next step and make the purchase.

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Topics: eCommerce, WooCommerce