Pixel Fish Digital Marketing Blog

Right now, Amazon.com has roughly 2.5 million actively selling vendors working through the platform. eBay in its distributed populist way has even more. Etsy is a hotspot for handmade goods and there are more than a few tertiary marketplaces for niche or general goods. These shared e-commerce platforms are a good way to build early brand awareness, get those first product reviews, and make use of an existing selling infrastructure.

Every year sees new companies entering the e-commerce sphere, and it's not just startups. Brick-and-mortar companies with local customers and inventory are opening up shop online, expanding horizons and providing local delivery services. Putting together an e-commerce store today is easier than ever with digital platforms like WooCommerce and Website Design Agencies ready to make handle the technical side for you.

You already know that selling a product online takes a lot more than a platform and a listing. There is always competition. Other products on the same platform, other platforms, other brands; everyone is trying to sell their products online. But not everyone has figured out how the game is played. In addition to SEO descriptions, keyword-loaded titles, and metadata galore, you also actually need some good product photos.

As the owner or operator of an e-commerce company, your livelihood is directly linked to your website. A well-designed website will increase your repeat business, boost sales, and improve customer satisfaction. A poorly designed e-commerce site, on the other hand, will frustrate prospective buyers and drive some of them directly into the arms of your competitors.

Converting leads is the primary purpose of most business websites, no matter what you sell or who your customers may be. From your shiny homepage to your blog full of inbound marketing articles, your website needs to create a wide-top, smooth-transition funnel to help interested leads quickly to become new customers. So naturally, conversion for e-commerce and B2B product brands is all about the website design.