In business, often it takes time to convert a lead. They may have clicked on your website, read your business blog or hit up your social media pages – you know they’re keen, but for whatever reason, they’re just not ready to commit. Yet. What do you do with these types of leads in your marketing process? Do you have a strategy? Or do they get left to their own devices?
You may be aware by now that MailChimp and Campaign Monitor are both powerful e-marketing solutions for small business. But how do you decide which one is right for your business?
Your small business blog is one of your most valuable assets in your digital marketing strategy. It positions you as a leader in the industry, attracts customers to your website, and generates leads for your sales funnel. In fact, 71% of business bloggers have agreed that their blog increased visibility in their industries (Source: Business2Community). Here are 5 Effective Ways to Nurture Your Leads and Boost Engagement.
Even as new ways to promote your business online continue to pop up, one constant remains: email marketing, though in use almost as long as personal email addresses exist, still remains one of the most effective ways of reaching your audience.
Make no mistake: email marketing should be a staple of any serious digital marketing efforts. The tactic is not only cost-effective, but also consistently rated among the most effective digital marketing tools available.
But that's not to say that every email works equally well. Though email marketing can be incredibly effective, it can quickly become annoying (or, worse, ignored) if you don't structure your messages just right.