One of the best ways to land a new customer is to prove that you have what it takes to do the job they are looking for. To that end, it's no secret that many companies have a whole page of their website dedicated to case studies.
Your target audience will probably be quite different from the audience the next person who reads this blog will be trying to target. Just as target audiences differ, the ideal blog length for higher Google rankings and optimum SEO will differ depending on the blog’s topic and content.
While there is no exact ‘ideal blog length’ that will work across all content, we can offer you a guide to discovering the blog length that will work best for you, your content and your business’ goals.
We are often asked by our clients where to start with writing the content for their new website.
They often ask questions such as: How do I choose what to write on my website? Is writing content for the web different to print? If the website looks good, does it even matter what I write?
A big advantage to implementing a blogging strategy for your small business is the ability to repurpose that content to extend your reach and influence. By simply converting your content into multiple formats, you create new opportunities to share these pieces across various marketing platforms. You’ll boost brand awareness, get in front of different customers, drive fresh traffic to your website and foster engagement. So how can you successfully Repurpose Content to Increase Reach and Influence?
Your small business blog is one of your most valuable assets in your digital marketing strategy. It positions you as a leader in the industry, attracts customers to your website, and generates leads for your sales funnel. In fact, 71% of business bloggers have agreed that their blog increased visibility in their industries (Source: Business2Community). Here are 5 Effective Ways to Nurture Your Leads and Boost Engagement.