Pixel Fish Digital Marketing Blog

A goal for any small business owner is to reach as many potential customers as possible, while spending the smallest amount of money. Small businesses operate on a tight budget, and they typically can't afford to run expensive ad campaigns. They have to make sure they are getting their money's worth whenever they spend it, or they run the risk of the business failing. 

Clients don’t say no to you because of the price. It is never the price.  It is never the cost. It is always the value (or lack thereof). So how does your business deal with your Value vs Price? Do you lower your price? Or Increase your value?

Testimonials matter. As much as your brand can talk about the quality and usefulness of its product or service, the same message will become much more credible if it comes not from you but from your existing customers. So how can you kindly ask your happy customers to leave your business a positive review?

Where large corporations succeed, small businesses often suffer. Coming up with a Small Business Marketing Strategy is a complex proposition, but one that is necessary for the growth and survival of your business.

But if you have limited resources and knowledge of the concept, how can you succeed? Here are 5 steps every small business owner can take to get started in a successful and sustainable marketing strategy.

Over the past 10 years in business I have know many very smart business owners (plus some that are not). What puzzles me about some of these smart ones (myself included) is that with all of their experience and business acumen, how they still sometimes make dumb decisions. So, Why do smart business owners make dumb decisions?