In 2022, becoming your own e-commerce retailer has never been easier. If you want an online store, it’s really quite simple to build one, secure a supplier, and start advertising. Of course, the website doesn’t exactly build itself, and you’ll still need to supply all the unique brand experience and selling points to bring in customers, but the tools are all there waiting to be used.
Pricing your ecommerce products is a critical decision that you must make as a business owner. However, determining the best product price is difficult. The price you set affects demand, profits margins, cash flow and the expenses your business can manage to cover.
Learn how to turn your happy customers into your businesses greatest promotional asset: Business Promoters!
When you’re in business, acquiring two new customers feels great. But the truth is, nothing is better than retaining an existing customer. To help you through your customer retention journey, we look at the most practical and Effective Customer Retention Strategies.
Unless you're primarily a business flipper, having an exit plan might be the last thing on your mind when starting a business. However, experts advise that you should always run a saleable business at any point in time. This is because you have to be strategic to...
COVID-19 got here quickly – leaving people with little to no time to adjust. Consumers had to work from home, embrace social-distancing-friendly behaviours, and re-evaluate what they considered as most important in their lives. For any attentive marketer, these quick...
According to research, thought leadership is the most impactful form of content marketing, surpassing case studies and adverts. Generally, most buyers rely on online sources to gather information about the products they want to buy. Perhaps, that's why thought...
It's common knowledge; that websites and web content should be accessible to everyone, including people with disabilities. That's why the World Wide Web Consortium (W3C), in cooperation with various organisations and individuals world-over, thought it wise to develop...
More people than ever are conducting meetings from home, and for many people, that work-from-home arrangement looks like it might just be here to stay. Now that we're no longer cobbling together home office solutions, you may want to make sure that your home office is...
Businesses and organisations are made by their people. Hiring top talent is vital to running a successful business, keeping your customers happy and growing your revenue over time. Hiring and retaining top candidates who know what they're doing and fit into your...
One of the best ways to land a new customer is to prove that you have what it takes to do the job they are looking for. To that end, it's no secret that many companies have a whole page of their website dedicated to case studies. These deep dives into the benefits...
A top-notch website is no longer optional in our modern, digital environment. Regardless of the size of your business or your industry, you need that website to attract potential customers, distribute information about your business, and focus your online marketing...
Kevin Fouché, Pixel Fish Director