Pixel Fish Digital Marketing Blog

With the recent shift to remote business, a company's website design has become the primary face of the enterprise. Remote services for customers, employees, and business partners has become the primary way we do business. Fortunately, all the technology we need for web portals, platforms, and online services is already available. Most brands are quickly updating their website features to better accommodate the online market.

Never before have so many stayed home when they would rather be out shopping. The coronavirus pandemic has everyone ordered inside, sheltering in place, working at home, and otherwise not going out where they might encounter other non-household-members. However, the wheels of business have not stopped turning. The population,  unable to shop in public safely, have turned to the internet as the solution. Fortunately, we've also never before been so prepared to provide online shopping and delivery services.

While the most devastating consequence of the Coronavirus pandemic is the threat to human life, there's no denying the enormous impact that it's having on the global economy. Thousands of businesses have had to close their doors and work from home where possible. With the changes from day to day and the pervasive threat pushing anxiety levels high, many business owners are tempted to just keep their business going for the time being.

We live in a new world. COVID-19 has forced businesses who would have never dreamed of operating remotely to work entirely online in growing their business, and building marketing plans. Of course, the need for collaborating doesn't go away just because the workforce is remote now. That, in turn, has introduced challenges about how to make sure that any meeting you run is still efficient and effective despite the spatial challenges.

Every business, no matter it's size is always striving to maintain it's competitive advantage over its competitors. Let's explore these 3 Small Business Competitive Advantage Strategies; Cost Leadership, Differentiation Strategy and Focus Strategy.