Pixel Fish Digital Marketing Blog

Authenticity in business matters more than you may think. In fact, being authentic online can be vital to the success of your business.

Offline interactions are a great opportunity to drive traffic to your website that should not be overlooked.

When planning the online branding strategy for your business, you will need to consider trademarks and how they can protect your brand. For many business owners, finding the right domain name is their only and immediate concern. It is worth investing the time to confirm your domain name is protectable, so that your brand retains its true value.

A goal for any small business owner is to reach as many potential customers as possible, while spending the smallest amount of money. Small businesses operate on a tight budget, and they typically can't afford to run expensive ad campaigns. They have to make sure they are getting their money's worth whenever they spend it, or they run the risk of the business failing. 

Clients don’t say no to you because of the price. It is never the price.  It is never the cost. It is always the value (or lack thereof). So how does your business deal with your Value vs Price? Do you lower your price? Or Increase your value?