Pixel Fish Website Design Blog

Pricing your ecommerce products is a critical decision that you must make as a business owner. However, determining the best product price is difficult. The price you set affects demand, profits margins, cash flow and the expenses your business can manage to cover.

When you're in business, acquiring two new customers feels great. But the truth is, nothing is better than retaining an existing customer.

Unless you're primarily a business flipper, having an exit plan might be the last thing on your mind when starting a business. However, experts advise that you should always run a saleable business at any point in time. This is because you have to be strategic to build a business that can bring you top dollar in the event you want to sell.

COVID-19 got here quickly – leaving people with little to no time to adjust. Consumers had to work from home, embrace social-distancing-friendly behaviours, and re-evaluate what they considered as most important in their lives. For any attentive marketer, these quick shifts led to monumental changes in consumer behaviour. 

According to research, thought leadership is the most impactful form of content marketing, surpassing case studies and adverts. Generally, most buyers rely on online sources to gather information about the products they want to buy. Perhaps, that's why thought leadership is such an influential content type, thanks to its high credibility.