Pixel Fish Digital Marketing Blog

Your target audience will probably be quite different from the audience the next person who reads this blog will be trying to target. Just as target audiences differ, the ideal blog length for higher Google rankings and optimum SEO will differ depending on the blog’s topic and content.

While there is no exact ‘ideal blog length’ that will work across all content, we can offer you a guide to discovering the blog length that will work best for you, your content and your business’ goals.

Optimising your website content to appear in a Google featured snippet is how you can best position your business as the authority on a given subject and the key to future-proofing your SEO. If your content is selected, it will appear in Google’s featured snippet, usually sitting at the very top of search results for a related query.

For the uninitiated, a topic cluster may sound like something you need a prescription from your doctor to address, but for those in the know, topic clusters are the foundations of future success in SEO and content strategy.

We are often asked by our clients where to start with writing the content for their new website.

They often ask questions such as: How do I choose what to write on my website?  Is writing content for the web different to print? If the website looks good, does it even matter what I write?

Seemingly every expert agrees: to succeed in inbound marketing, your website needs to have a blog. The benefits of a business blog range from increased exposure and search engine optimisation to more conversions, credibility, and ultimately more customers.