Optimising your website content to appear in a Google featured snippet is how you can best position your business as the authority on a given subject and the key to future-proofing your SEO. If your content is selected, it will appear in Google’s featured snippet, usually sitting at the very top of search results for a related query.
For the uninitiated, a topic cluster may sound like something you need a prescription from your doctor to address, but for those in the know, topic clusters are the foundations of future success in SEO and content strategy.
We are often asked by our clients where to start with writing the content for their new website.
They often ask questions such as: How do I choose what to write on my website? Is writing content for the web different to print? If the website looks good, does it even matter what I write?
Seemingly every expert agrees: to succeed in inbound marketing, your website needs to have a blog. The benefits of a business blog range from increased exposure and search engine optimisation to more conversions, credibility, and ultimately more customers.
A big advantage to implementing a blogging strategy for your small business is the ability to repurpose that content to extend your reach and influence. By simply converting your content into multiple formats, you create new opportunities to share these pieces across various marketing platforms. You’ll boost brand awareness, get in front of different customers, drive fresh traffic to your website and foster engagement. So how can you successfully Repurpose Content to Increase Reach and Influence?