What pages do you think matter most on your website? Your homepage comes to mind, and your About page can help your audience easily learn more about you. A company blog matters for your SEO. But for a successful online presence, don't forget about the importance of your website contact page.
Here, your visitors can begin to take the necessary next steps toward becoming customers. They are provided with easy options to get in touch if they have questions, want to schedule an appointment, or are looking to engage with your business in any other way. As a result, prioritising your contact page is crucial in your web design efforts.
Understanding the Importance of Your Website Contact Page
The major reason for prioritising your contact page, as mentioned above, is obvious. You have to make sure that your audience can easily contact you with any questions that can help you nudge them further toward a sale. The more intuitive that process is on your end, the better for your business.
But the reasons for an effective contact page go further, as well. Search engines like Google, for example, use this page to determine the credibility and authority of your website in their search rankings. In addition, current customers may seek out your contact information to voice their concerns, turning an effective contact page into a vital customer service tool.
5 Steps to Improve Your Contact Page
1. Create a Contact Form
A contact form is the easiest way for your audience to reach out to you, and it can also be helpful in generating online leads. To take advantage of its success potential, ask for only the most important information, such as name and email address. The shorter your form, the more likely your visitors will be to fill it out.
2. Include Clickable Phone and Email Links
You'd be surprised how many websites don't think to turn their phone numbers and contact email addresses into links. When looking to contact you, your audience might not be willing to type in a phone number or email address manually. Turning them into links is particularly important for mobile-optimised websites.
3. Make Sure Your Address is Easy to Read
Especially if your business includes a storefront, you have to make sure that any potential customer can easily find your address. And even if it doesn't, this step is crucial to SEO as mentioned above. Use clearly visible and easily readable font that contrasts with the background and avoids challenges for potentially colourblind visitors.
4. Include a Google Map
A Google map helps you turn the text-based address above into a visual crutch. It can also help your audience find your business more easily by placing its location in context. Finally, the included Google directions tool can be vital in getting your audience into your business.
5. Provide Social Media Options
Finally, your contact page is a perfect opportunity to link interested users to your social media accounts. If they prefer to interact with you using Facebook or Twitters, this is the place where you can effectively direct them to your social media presence.
Getting Help With Your Website Contact Page
In short, an effective contact page should be a priority within your web design and improvement efforts. The more easily your audience can connect with you using their preferred method of contact, the more likely you are to hear from them. That, in turn, gives you the opportunity to nudge them further down the sales funnel, address concerns, and enter them as leads in your database.
If your contact page needs help, we'd love to work with you to improve its effectiveness. Contact us today to learn more about our services, and how we can improve your website to turn it into an active growth reason for your business.