Pixel Fish Digital Marketing Blog

What's the true cost of an online store vs a physical shop?

Posted by Kevin Fouche on Jul 22, 2019

Too often I see people jumping into their online store dream without treating it with the proper preparation and respect it deserves.

Trying to get something done on the cheap, yet expecting quick, big results.

You need to ask, would you be doing this if you were embarking on running a physical shop?

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Topics: eCommerce

Pros and Cons Of Using A Live Customer Chat On Your Website

Posted by Kevin Fouche on Jul 18, 2019

When businesses decide to offer live customer chat on their websites they hope that customers will respond in a positive way. Let’s take a look at some of the main pros and cons of live customer chat, so that you can determine if it is right for your business’ website.

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Topics: Website Design

Stripe vs PayPal: Pros and Cons. Which One Should you Choose?

Posted by Mark Fouche on Jul 15, 2019

Stripe and Paypal are the major players when it comes to selecting a payment gateway for your business. Both offer similar benefits and have comparable fees, but there are some significant differences between the two.

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Topics: eCommerce

What Is Domain Authority and How To Improve Your Ranking?

Posted by Kevin Fouche on Jul 11, 2019

Domain authority is one of the many factors Google use to determine the search engine ranking of your website. Understanding Domain Authority also helps you measure your SEO efforts and lets you analyse the strength of your website compared to your competitors’ websites.

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Topics: Search Engine Optimisation

Twitter Vs Facebook Vs Instagram Vs LinkedIn: Which is Right for You?

Posted by Kevin Fouche on Jul 8, 2019

Social media offers businesses all over the world the unique opportunity to speak directly with their clients and potential customers alike. So how do you determine which platform is best for your business when it comes to connecting with (and communicating to) those interested in your brand? The main key to knowing which social media platform is right for your business is firstly knowing exactly who your target audience is.

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Topics: Social Media