Pixel Fish Digital Marketing Blog

You don't have to connect with your customers in the flesh to keep your business running smoothly--as many business owners have already discovered during the current coronavirus crisis. Though there are many obstacles in your way, there are still plenty of strategies you can use to connect with your clients and advance your business, even when you have no choice but to work remotely in order to accomplish your goals.

While the most devastating consequence of the Coronavirus pandemic is the threat to human life, there's no denying the enormous impact that it's having on the global economy. Thousands of businesses have had to close their doors and work from home where possible. With the changes from day to day and the pervasive threat pushing anxiety levels high, many business owners are tempted to just keep their business going for the time being.

We live in a new world. COVID-19 has forced businesses who would have never dreamed of operating remotely to work entirely online in growing their business, and building marketing plans. Of course, the need for collaborating doesn't go away just because the workforce is remote now. That, in turn, has introduced challenges about how to make sure that any meeting you run is still efficient and effective despite the spatial challenges.

Due to increased hacker interest, WordPress security is more important than ever. A current hacker-favourite is to take over a site and subtly hang out in the background, soaking up server resources and web traffic more like a parasite than the kind of data-stealing or ransomware attack we've come to watch for and fear.

You might already be familiar with the three stages of the buyer's journey. The concept has become especially important to digital marketers in recent years, as marketing has shifted to a customer-centric approach that puts the audience at the centre of the planning and implementation process. Considering your buyer's journey means understanding just what steps they take on their way to helping your business grow.