WordPress is the most popular blogging and content management system (CMS) in the world, and for many good reasons. It's an especially appealing choice for businesses that want to establish a strong presence and create an influential website to reach their audience. At the same time, you have many choices for building a business website. It can be challenging to sort through your options and find the best solution.
One of the truly great things about the WordPress community is the open availability of custom themes on the market. Your theme is essentially a plug-and-play website design, saving you tons of time and development work creating a unique design of your own. Most themes can be personalised, many themes are expertly crafted.
Topics: Website Security
In the world of e-commerce web design and full-funnel marketing, there is an immense amount of focus on getting customers to the buying stage but remarkably little focus on the checkout process itself. After all your hard work cultivating leads and guiding them toward that checkout button, a rough checkout process can turn customers away at the very last minute.
Lead generation is something that every business seeks to perfect. Drawing interested website visitors through ads and awareness building is only the beginning. Once you have a lead's attention, the goal is to keep them engaged as you guide them down the conversion path or funnel.
Topics: Inbound Marketing
Digital marketing, and social media in particular, are complex. You're talking about a wide range of channels that all require different approaches and engagement tactics. Simply posting the same content across platforms is not enough. Instead, you need to build a unique strategy designed for each of the platforms you want to leverage.