Pixel Fish Digital Marketing Blog

How to Build the Perfect E-Commerce Checkout Experience

Posted by Mark Fouche on Dec 4, 2019

In the world of e-commerce web design and full-funnel marketing, there is an immense amount of focus on getting customers to the buying stage but remarkably little focus on the checkout process itself. After all your hard work cultivating leads and guiding them toward that checkout button, a rough checkout process can turn customers away at the very last minute.

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Topics: eCommerce

Reinvent Your Lead Generation Strategy with Engaging Content

Posted by Kevin Fouche on Nov 27, 2019

Lead generation is something that every business seeks to perfect. Drawing interested website visitors through ads and awareness building is only the beginning. Once you have a lead's attention, the goal is to keep them engaged as you guide them down the conversion path or funnel.

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Topics: Inbound Marketing

5 Reasons to Customise Your Social Media Strategy for Every Channel

Posted by Kevin Fouche on Nov 20, 2019

Digital marketing, and social media in particular, are complex. You're talking about a wide range of channels that all require different approaches and engagement tactics. Simply posting the same content across platforms is not enough. Instead, you need to build a unique strategy designed for each of the platforms you want to leverage.

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Topics: Social Media, Marketing

7 Steps to Prepare for Your First Professional Website Redesign

Posted by Kevin Fouche on Nov 13, 2019

That free Wix template won't last your business forever. At some point, as your business grows, your online presence will need to lift as well and you may consider getting a professional Wordpress website.

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Topics: Website Design

Which Website Design Trends Are Right for Your Brand?

Posted by Kevin Fouche on Nov 6, 2019

Not every new web design trend will fit in with your marketing strategy. Smart marketers will consider the consequences of each decision and determine whether it's worth the risk.

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Topics: Website Design