Pixel Fish Digital Marketing Blog

5 Mistakes to Avoid when Setting up an Online Store

Posted by Mark Fouche on Nov 4, 2015
Mark Fouche

Every year, more and more people are turning towards online shopping for everything from everyday household goods to gifts for their loved ones and friends.

Because of this increase in consumers, businesses of all sizes are finding more of a need to focus on developing an online store into their website.

Here are 5 common mistakes to avoid when setting up an online store.

5 Mistakes to Avoid when Setting up an Online StoreThere are many ways you can set up your online store and several tools to help you get started. Along with doing it the right way, there are also many mistakes you can make along the way.

Not being Competitive Enough

One of the biggest mistakes that E-commerce Website business owners, especially those who are just getting started, make is choosing an industry that is already saturated with the competition. Whenever you enter into any industry, it is important to offer something no other company offers consumers. Whether this is a new type of product or simply a revolutionary way to do business, being unique is crucial to the success of any business. If you open an online store without this capability, you will find your business getting lost in the crowd of other businesses.

Poor Site Functionality

When a visitor arrives at your site, it is crucial for them to have the capability to move from one page to the next as quickly and seamlessly as possible. Many online stores make this process difficult by making pages that are difficult to navigate through. Having a difficult process the customer must go through in order to buy the product is also a huge mistake many stores make. Finally, you should also look to improve the speed of your website. Shoppers are more likely to leave your site if it takes longer than three seconds to load.

Forgetting about SEO

SEO is important for any website, but it is especially crucial for websites with online stores attached. This is the process web designers go through to ensure search engines will list their site among search results. This is the driving factor behind visitors of your site. If you are not investing in this tool, you will probably find you are not receiving the volume of traffic you had expected. To perform it properly, you should focus on having content that is keyword-rich, backlinks to your site and links to other authorities within your industry. Doing these things properly will help you to be highly ranked when it comes to search engine results.

Not Developing a Plan

Planning is everything when it comes to building an online store. You should know everything you can about your target market, including where they spend their time, what their likes are and what drives them to buy something. Having this information allows you to build a plan to increase the amount of sales you see from your online store. Without this plan, it is difficult to measure the success of your website and to know when you need to make changes to it.

Not Upselling throughout Checkout

While your customers are going through the checkout process, you should always have a way to offer other products they may be interested in. Unfortunately, many online stores completely skip this step. When they do, they are missing out on a fantastic way to increase revenue. When you do incorporate this into your online store, make sure you make the process simple. Customers should be able to add items to their carts with minimal effort; preferable with only a click or two.

The success of your online store depends on the amount of planning and effort you put into building it. It is extremely easy to make these mistakes when you are building an online store, but by knowing about them in advance, you will be able to avoid them.

Partnering with a firm to help you through this process is also a great way to ensure you are not making any crucial mistakes.

To learn more about how we can help you with this process, be sure to contact us.

Further Reading:
Top 10 Things To Consider When Choosing An Ecommerce Web Designer
Pros & Cons: PayPal versus Merchant Bank Account
10 Ways to Turn Your Online Store Customers into Repeat Sales
How to take the risk out of starting an Online Business

Speak to the E-commerce Website experts at Pixel Fish

Call us today on 02 9114 9813 or email info@pixelfish.com.au

Ultimate Guide to Creating a Successful Online Store

Topics: eCommerce