Today’s businesses increasingly depend on their website’s quality to attract visitors and convert leads. Unfortunately, many business owners make rookie mistakes that can drive their visitors right into the arms of the competition.
10 Mistakes to Avoid When Creating a Business Website
- Creating a website that is not mobile-friendly
- Neglecting to post your contact information in an obvious location
- Failure to focus on speed and responsiveness
- Including too many “walls of text”
- Posting photos that are outdated or poor in quality
- Ignoring the importance of SEO
- Failing to feature a blog
- Including too many lengthy videos or slide shows
- Using too many font colours and styles
- Forgetting to include a clear call to action
Below are the top 10 mistakes to avoid when creating a business website.
10 Mistakes to Avoid When Creating a Business Website
1. Creating a website that is not mobile-friendly
Mobile devices are used to conduct most web searches, making it vital to ensure that your business website is compatible with tablets and smartphones. Test your website using a mobile device regularly to ensure that it is mobile-friendly.
2. Neglecting to post your contact information in a highly visible location
One of the best ways to ensure visitors can access your contact details is to include a “Contact us” page in your navigation bar. You can also post your phone number and other contact information in other locations across your website.
3. Failure to focus on speed and responsiveness
Optimising your server speed and the page loading speed is vital to keeping visitors engaged when they visit your website. Ideally, your website’s speed should be under 2-3 seconds to maintain your visitors’ attention. Be sure to test your site’s responsiveness regularly to help prevent prospects from abandoning your site prematurely.
4. Including too many “walls of text”
Visitors to your site are more likely to be overwhelmed if they are immediately confronted with a long page of written content. You can avoid this mistake by including photos and breaking your content into manageable sections with headers.
5. Posting photos that are outdated or poor in quality
Outdated images can be just as detrimental to your business as obsolete content. Ensure you only include high-quality photos, even if you must enlist a professional photographer’s guidance.
6. Ignoring the importance of SEO
A beautiful, well-designed website will help your business little if prospects cannot find it during a search. You can prevent your website from getting lost in a sea of competitors by focusing on search engine optimisation (SEO) from starting the design process. You can also enlist the services of an experienced web developer.
7. Failing to feature a blog
Creating a blog enables you to provide fresh, engaging content to visitors. Invite prospects to subscribe to your blog, and then make sure to create a blog schedule to ensure that you update your blog content regularly.
8. Including too many lengthy videos or slide shows
Visitors to your website will begin to lose patience with overly lengthy or detailed videos. Strive to keep videos under 90 seconds unless you post an instructional video. Consider breaking your content into two shorter videos if you cannot omit any material.
9. Using too many font colours and styles
The lack of an organised or unified design can confuse and distract your website’s visitors. You can avoid this pitfall by limiting using no more than two or three different fonts and colours. Make sure your font styles and colours complement each other and display well on mobile devices.
10. Forgetting to include a clear call to action
Your website’s content may be fantastic, but if you do not include a clear call to action, you likely will not accomplish your mission. Whether your goal is to convince visitors to request a free product sample or to persuade them to sign up for your newsletter, you must prompt them to take action.
We invite you to contact us to learn more about the key elements of website design. We will ensure that you avoid the web design pitfalls outlined above.
Let Sydney’s leading Web Design Agency take your business to the next level with a Pixel Fish Small Business Website.
Check out some of our latest Website Design projects and Testimonials.
Further Information:
How to Use Your Website as a Recruiting Tool For Your Business
Top Website FAQ Page Benefits and How to Create an Effective FAQ
Divi vs Elementor: Which WordPress Theme should you choose?
Top 8 Advanced WordPress Features and Plugins to Beat Your Competition
7 Steps to Build Your Brand Using Strategic Web Design
10 Interactive WordPress Plugins to Bring Your Website to Life
The 9 Top WordPress Website KPI’s to Monitor
