Pixel Fish Digital Marketing Blog

Keep Your Business Blog Relevant: Write Well and Often

Posted by Kevin Fouche on Mar 10, 2016
Kevin Fouche

Experts agree that there are uniformities in what makes blogs successful. The number of characteristics successful business blogs have in common varies but the general points are widely agreed on. Keeping your business relevant and regularly updating your website content are of prime importance.Keep Your Business Relevant: Write Well and Often

Business blogging is different from ordinary writing for publication or reporting. First of all the eye of the blog reader acts differently than the eye of someone reading articles in other forms of publication. Readers have different expectations of bloggers than they have for other kinds of writers, like newspaper columnists or journalists. The blogger is part intimate letter writer and part hard-nosed authority.

Tamar Weinberg is a model blogger worthy of emulation. She has come up with a list of successful blog qualities "off the top" of her head which, she says give blogs "fame, fortune, and loyal followings."

How to Keep Your Business Blog Relevant

  • Consistency:
    The goal of getting recognised as a "household name" is a part of blogging that gives blogs a special quality. The most popular blogs maintain the consistency of adding postings more than once a day. The big blogs, granted, have a staff of writers like newspapers to provide a continuous stream of updates. It is not really necessary for smaller blogs to pump out content with that kind of frequency. However, if the blog is to stay alive, it has to have continuously and regular new content.

  • Eloquence:
    Good writing is a very important part of it. Graceful writing adds to the atmosphere of depth which is so attractive to readers. From someone who takes writing seriously, the content exudes intelligence and wit. It feeds and satisfies curiosity. The posts from a good writer are always carefully proofread. Good writers are not reluctant to revise until everything rings true.

  • Uniqueness:
    Having a special and recognisable point of view really helps. Even if you combine commonly available information into your own point-of-view you bring something fresh to the blogging table. Readers may disagree with you but the writing will be fresh, novel, and will evoke feelings and opinions. The blog may have its own niche focus which is rare or unique in the blogging universe. If you offer something rare or unique, readers will find you.

  • Specificity:
    The best blogs have a scholarly quality in that they try not to make points without documentation. Citations are very important in blogging (incidentally, citations also help to improve SEO). Blog readers love statistics and dates. The blogger is out to prove that what he or she says is backed up by something authoritative.

  • Personal Relevance:
    Blogs are halfway between informal letters and scholarly documents. The blog form originated as personal journals in the 1980s. The first blogs were "e-journals" or "weblogs"--columns about life. The term "blogs" came when Peter Merholz removed the "we" from "weblog." The cultural nature of blogs retains that expectation of something personal. Blog readers expect it to be individual and to reflect the personality of the writer. People expect it and desire it. Blogs don't seem like blogs if they are too distant and cold.

  • Analytical Quality:
    Many of the best blogs interpret data and make sense of it. The ability to make sense of things is a widely needed public service that has high value in the blogosphere. People love data but many are overwhelmed by it, especially when there is a lot of it. Piles of data are becoming the norm in this era of big data in the cloud. What is really needed is people who can smooth the data out, reduce it to sensible pieces. Looking at things that are rarely looked at and finding trends can make wonderful, fascinating blog content. The book called Freakonomics by Steven Levitt and Joseph J Dubner is a perfect example. This book has had enormous influence on popular culture and has spawned a lot of blogosphere activity.

  • Detail:
    Another aspect of thoroughness, along with specificity, confirms the writers involvement and commitment to a topic. Bloggers who write in detail show their commitment to their work. People appreciate that and will reward the writer with their attention. Some bloggers actually include more detail than they actually need. This always gives the impression of richness and gives the reader the feeling that can go deeper into the subject. Blog writers don't want to give the attention that they are skimming their topic. Blogs are much more effective when they read like labours of love.

  • Eye-Catching:
    The way details are important is also a very important part of effective blogging. The blog reader often approach blogs like they approach newspaper articles. Although they love detail, they may not take time to peruse whole articles. Blog readers often skim for important details first then abandon the blog as soon as they are satisfied. Many good blog writers use short-cuts and tricks to give their readers what they want quickly. A traditional trick is the "inverted pyramid style," a mainstay of newspaper composition. The most important and summary points are presented on top and finer details are buried further down in the article. Another very important feature of the written blog page is the subheading. Subheads should provide a kind of running index that catches busy eyes and attracts them to the things they want to read about. Blog readers will give convenient or efficiently readable blogs much more attention than blog posts that are very dense with those much-valued details.

  • Pointedness:
    Eventually a good blog has to come to the point. Many blog points really have nothing to say and end up in limbo. Readers want blog posts that do not just wander around. Blog readers are usually pretty practical readers. If blog posts actually come to a point, they give readers something to think about or they stimulate interest. Although using key words for SEO is important, relevance is also a very important vector to search engine search engine scores.

Pixel Fish people all believe your website is a living, breathing digital reflection of your business and your personality. As you can see in this blog, to keep your business blog relevant it should be constantly updated. Please contact us and perhaps come and meet us.

Further reading:
Why we use WordPress
8 WordPress Myths Busted: Debunking WordPress Myths

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