A big advantage to implementing a blogging strategy for your small business is the ability to repurpose that content to extend your reach and influence. By simply converting your content into multiple formats, you create new opportunities to share these pieces across various marketing platforms. You’ll boost brand awareness, get in front of different customers, drive fresh traffic to your website and foster engagement. So how can you successfully Repurpose Content to Increase Reach and Influence?
Content repurposing is a powerful technique that every brand should leverage in their content marketing plan. Rather than consistently thinking of new content ideas and topics, you can repurpose your most popular and evergreen content that your audience already loves. It also gives your followers multiple ways to consume your content based on their favourite preferences.
The benefits of using content repurposing abound. Here are five unique ways on how to leverage your biggest asset, your blog, and repurpose content to increase your reach online.
#1 Convert Details into an Infographic
Infographics are highly embraced on social media. In fact, they’re liked and shared on social media 3 times more than any other content type (Source: Hubspot). These detailed-oriented images allow viewers to easily digest your content in an illustrative format.
Design your own infographics using tools such as Canva or Infogra.am to share on your social networks. You can also create a new blog post that highlights your infographic, increasing exposure and enhancing your content strategy.
Be sure to optimise your infographic for SEO to improve its ranking in the image search results. Do this by using the longtail keyword when saving it as the file name. Also, complete the alternate text field with a keyword-rich description of the infographic.
#2 Publish Your Article on Medium
Did you know only 8% of marketers plan to add Medium to their content strategy yet there are 60 million monthly visitors perusing its content? Medium provides an additional outlet to reach a new audience while cementing credibility in your industry. Its robust community is eager to engage in quality-rich content that resonates with their interest.
Repurposing your blog post on Medium is easy. Simply set up an account and post your article minutes. Include relevant internal links within your content to boost website traffic. Since Medium is a high-authority site, you’ll also improve your SEO ranking sharing content on this platform.
#3 Use Live-Streaming on Social Media
The popularity of live-streaming video is undeniable. People actually watch live videos longer than they do traditional ones (Source: Social Media Today). Users enjoy the ability to connect with their followers in real-time while viewers like the authenticity and transparency live video brings. It’s an excellent way for marketers to hone relationships and humanise their brand.
Go live on Facebook Live and Instagram Stories to share interesting points from your blog post that fans will love. Encourage engagement by asking viewers to post questions and responding to comments as they’re shared. Finally, give a call-to-action by mentioning where followers can access the full article. Place the link in the comments if you’re on Facebook Live or in your bio link for Instagram.
#4 Post Images on Pinterest Board
If your brand appeals to women consumers, Pinterest is the perfect social outlet for your brand to excel. With 85% female users and 55% of US online shoppers choosing Pinterest as their favourite social platform, having a presence here is a must to reach an active audience waiting to engage with your content.
Repurpose each of your high-quality images by creating a unique Pinterest board. When crafting the title and board description, use keywords that your audience is searching for to increase visibility. Cross-promote your board on other channels like Facebook and your email list. Not only does this drive more exposure but increases your followers on Pinterest.
Finally, don’t forget to share your infographics on Pinterest where longer visuals standout and get noticed!
#5 Turn Interesting Facts into Social Media Posts
Your content presents plentiful opportunities to convert intriguing information into social media posts. By selecting major highlights and key pointers, these pieces can be spread across different social channels to add value to newsfeeds. Simply include an image that complements your text to boost engagement.
You can actually share your social content multiple times to increase organic reach. The key is to change your headline each time so it doesn’t appear redundant or spammy. It’s also important to note to tailor your content accordingly so it appeals to the network you’re posting to. Changing your text so it speaks to that respective audience makes your content strategy increasingly effective.
By leveraging this strategy, you’ll never run out of content to share on social media.
Content repurposing is a top content strategy that can extend the life of your article and get your brand in front of new audiences. With consistency, you’ll experience a growth in your followers, more traffic to your website, and better engagement from potential customers.