Facebook is a vital tool that you can use to effectively reach your audience and drive more traffic to your website.
Facebook has an audience of hundreds of millions of users who can, and do, share just about everything with their friends online. Whether it is an interesting post, photo, joke or an event they are interested in, Facebook users love to share. It is the same when it comes to recommending products and services. Sharing with your Facebook friends about a great airfare deal you found online or letting your friends know about a fab new local restaurant has become almost automatic.
5 Ways to Promote your business on Facebook to Drive Traffic
- Promoting your business with Facebook
- Getting started
- Work it
Tapping into this resource is a great way to drive traffic to your website and should be incorporated into your existing marketing strategy. Driving traffic to your website should be your goal when setting up your Facebook business page. (Keep in mind that a well-rounded marketing plan should include a number of ways to drive traffic to your website offline in addition to your online efforts).
5 Ways to Promote your business on Facebook to Drive Traffic
1. Promoting your business with Facebook
Facebook business pages are indexed by Google and are available to view even if you aren’t logged into Facebook. This fact makes promoting your page, and driving traffic directly to your website, much simpler! Facebook gives you the opportunity to either pay for advertising or use their free promotional campaigns. Using these tools to run events, promotions or campaigns can result in driving increased traffic through to your website.
2. Getting started
To begin to promote your business on Facebook, you will need to create a Facebook account.
Next, you will have to create a page for your business. It’s simple and easy to do, just click here when you’re ready. Take time to set your page up correctly. Your page will ask you to nominate which category your page should sit under: charity, cause, organisation, business, brand, individual, etc. Customising the rest of the page is quite straightforward. You should add the correct logo, URL for your website and craft your description in a way that will entice visitors to click through to your website.
While the end-goal is to drive traffic to your website, your page is also there to attract likes - from both existing customers and potential ones. People who “Like” your page become your fans, and when you post from your page these fans will see your posts appear in their newsfeed.
Once your page is set up, you can consider implementing one of Facebook’s advertising packages to broaden your reach. You can choose to pay a capped fee for your advertisement to be displayed a set number of times or opt to pay a click-per-view fee. You will also be able to set a maximum budget for either choice so that you do not overspend. Facebook allows you to tailor your advertisement’s target audience by asking you to select certain demographics, such as location, age, gender and interests.
A great way to encourage visitors to your Facebook Page to click through to your website is to run regular promotions.
You can offer a discount code to your Facebook Page audience, or extend a special offer to those who have taken the time to ‘Like’ your page and/or have shared your offer with their friends. Be sure to cross-promote any sales, offers or events running on your website to your Facebook page as well.
To help make it easier for website owners, Facebook offer step by step instructions on how to promote your website on Facebook with advertising (you can find them here).
5. Work it
Take the time to customise your Facebook page in order to stand out from your competition. You can create a landing page using CSS, Cascading Style Sheet templates, you can add buttons that link straight through to your website and set up customised tabs.
It’s worthwhile checking out applications that work together with Facebook, particularly if you sell products on your website. A great little sales app is My Stuff by Gigya which allows you to add slideshows to your page. Show & Sell is another, which acts as a social mini-shop or you can check out the Marketplace App, which allows you to post products for sale.
A Facebook page is a great way to connect with your audience, so don’t neglect them by forgetting to post - and certainly don’t go overboard and over-post, or you risk your posts being viewed as spam! Set a regular time in your marketing diary to post, and keep your content fresh and interesting. New content doesn’t have to be written from scratch, you can easily schedule your website blogs (or other regular website updates) to be published across all marketing channels, including social media.
Time should be aside to market to your Facebook audience so you can interact with any comments on your posts and answer any queries. You can gain likes through networking using Facebook to look for pages with similar (or related) products or services. When appropriate, you can comment on relevant posts with helpful and informative comments that position your page as an authority on a topic. This will attract other users to visit your page, and if they can see that your page content provides value, they will also ‘Like’ your page, in order to follow your content.
It is important that you view your Facebook page as both an extension of your website and as a tool for directing traffic back to your website. When creating your posts in Pagemodo, it should prompt you to remember to insert a link to your website whenever posting. If you decide to give Pagemodo a try, you will see it does more than just help you post, it is also a handy tool for designing your own customised welcome tab, custom cover photos and more. (Although you will need 2,000 likes before you implement a welcome tab with Pagemodo, until then you can try designing a custom cover photo for your business - all you need to do is sign up and follow the step-by-step instructions – it couldn’t be easier!).
Finally, don’t lose sight of why you are driving more traffic to your website. What is your call to action when your visitor reach your website? Is it to purchase a product? Do you want them to sign up to your email list? Or like or comment on a blog post? Whatever your call to action is, if you don’t have one you are missing a huge opportunity! Every piece of content on your Facebook page and your website should direct your potential customers further down your sales pathway.
Fresh, new and engaging content is vital for social media marketing success, but it is also hugely important for search engine optimisation. Did you know Google rewards new content with higher rankings? Even publishing a fresh blog post once a week can benefit and boost your website traffic. (If you’re not sure how much website traffic your business should be getting, click here).
The team at Pixelfish can help you increase traffic to your website and convert those clicks when they get there. Why not chat to us about your website marketing goals? Go ahead and click here to contact us today.