So what is it all about and how can Social Media benefit your business?
Let's start at the beginning.. exactly what is Social Media?
Social Media has been around for quite a while now and has impacted modern life in a huge way.
For those not up to speed, it essentially is a collection of online services such as Facebook, Twitter, Linked In and Instagram which allow people all around the world to create and share their ideas, videos and photos.
Social Media is an online community whereby people can reach out to friends, family, business contacts and even total strangers.
Social Media is used daily by over 70% of the world's internet users!
How can Social Media benefit my business?
To successfully engage with your potential customers you really need to be part of conversation. And that means talking to them wherever they are gathered. Doing it on their terms so to speak.
Engaging with people via Social Media allows you to communicate with people during every stage of their buying process.
Not only can you communicate with people online, they can also help spread the word about your business or product to all of their connections with a click of a button.
Being on Social media also allows you to keep your finger on the pulse so to speak. You can find out what people are talking about, answer their questions and also direct them down the right path if needed.
Social Media for Business: How do I know which platform is right for me?
The key is to really understand your ideal customer.
For example if you are selling summer dresses to teens, platforms such as FaceBook and Instagram could be perfect.
On the other hand, if you are selling IT business services to larger companies, platforms such as Linked In and Twitter could be ideal.
Remember, it is crucial to not only select the right platform, but also to create the appropriate messaging for your customers to connect with.
Success is when the right message is delivered to the right person via the right platform.
So how do you get the most out of Business Social Media?
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