From creating a serious brand to impacting your reputation good web design matters. And beware, not every website builder is a good website designer. You need to research website designers to ensure they produce quality work.
The Principles of Good Web Design
When evaluating web design, begin with what you can see. Graphic design focuses on the visual aspects of a website, such as layout, color, logos, and branding. Although it's hard to describe good or not-so-good web design, you know it when you see it. A good design contains the following traits:
- It's aesthetically appealing
- It's consistent with the brand and mission of the company
- It's easy to use and navigate
You can give your website a quick evaluation by examining these three categories. Enlisting an outsider to evaluate these aspects provides objective feedback, difficult to receive from an insider's perspective.
Good Web Design Makes a Good First Impression
It wasn't long ago that customers and potential customers based their buying decision primarily on what they observed or experienced in person. Most customers, now, turn to the internet to receive answers to questions and to explore options before they ever talk to a live person or make a physical appearance in your store.
This reality means your website and social media images need to make a good first impression. Think of your online first impression the same way you would think of the first impression a customer gets when walking into your office. You're not going to have slovenly employees with poor people skills greeting customers in an office with mold on the ceiling and stained wallpaper from 1972, are you? Then don't do the online equivalent of bad website design to greet your customers online.
Using good design to present your business communicates that you have good taste, good judgement, and self-awareness. If your website makes a good first impression, customers are more likely to trust you. And once they trust you, they will give you a chance.
Good Web Design Establishes and Strengthens Brand Recognition
A great logo, great color design, functional navigation, and effective fonts help establish a memorable brand identity--especially when combined with excellent service and outstanding products your company provides.
Everything you post on your website or on social media sites is an opportunity to strengthen your brand. Having a bad or mediocre design wastes these opportunities.
Good Web Design Matters for Search Engine Optimization (SEO)
Although content is king when it comes to ranking high in organic search, the king can't get along without his trusted court. Good web design can be a high-ranking court official in the SEO kingdom.
A typical Internet user types something in to the search box and your business comes up in the search engine. The user clicks on the page and is taken to your site. What does the user do once he or she arrives? This is not only an important question for you. It's an important question for the engineers at Google, Bing, and Yahoo.
A searcher's behavior either confirms or denies the search engine result. If Google, for example, ranks your website high for a particular keyword search and the user visits your site, loves the design, finds it easy to navigate, and stays on your site, Google then determines the search ranking is correct.
If, on the other hand, Google directs the web user to your site and the user, unimpressed by the site's design, clicks away immediately, Google assumes that the website ranking is not correct. That's bad for business.
Where to Begin?
When attempting to improve website design, begin with the home page. This is the first thing most individuals see when they come to your site. In addition to providing value, your home page should contain elements of good web design. Let's review basic elements of web design to help you evaluate your website's home page.
- Branding. This includes, but is not limited to, a company logo and additional graphic elements.
- Description. The home page should contain a brief tagline or description of what your business does and what it's values are.
- Call-to-Action. What do you want visitors to do when they reach your site. Give them an incentive and an easy way to accomplish this action.
- Graphic Media. Give visitors something memorable to see--a video, image, infographic.
- Easy Navigation. Provide an easy-to-find and easy-to-use search menu. Depending on the size of your site, searches should be organized in multiple ways.
Pixel Fish Digital Marketing understands great web design. Contact Pixel Fish Digital Marketing and discover how they can help your website generate more qualified leads and drive sales.