For many business owners, the excitement of the launch of your new website can be followed in the coming weeks with the disappointment of little to no noticeable benefits from the hard work you have put in. So how can you capitalise on your investment? The key is to promoting your website and ensuring that your business can be found online. Here is some advice on how to Promote your website after launch.
The fact is that the web already has the best promotional tools for websites, namely search engines. The only problem is that everybody else is using them and competing for position on them. According to Adweek, 81 percent (Brafton estimates that it's 89 percent) of shoppers conduct online searches before they make a purchase, using search engines to find websites that feature the products they want.
Websites are not necessarily the best media for making sales, but they do attract potential buyers. After they locate the business, 69 percent of shoppers avoid actually buying online, preferring to make their purchase at a physical location. Most are concerned about shipping and return options buying online. Nearly two-thirds would abandon a website if shipping were not free and 60 percent are concerned about credit card fraud.
Search Engine Results - A Priority:
The real promotional job is to make sure your website gets found in the search engine as it is surrounded by other competing websites. The goal is make sure your website falls on the first page of Google and other search engine results when an interested consumer types into the search for spot the key word for what they want.
The art of making the search engine effective for your business is called search engine optimisation (SEO). Content of your website is the key to building a strong search engine showing.
How to Put Your Website High on the Front Page:
Improving SEO has become, itself, a major business. Reams have been written about it. Consulting companies, reputable and less so, are out there selling their SEO services. SEO is probably the single most important commercial marketing thing out there.
A website is never finished after it is launched. Strong SEO requires the frequent injection of strong, helpful, interesting and from-the-heart-content that answers important questions and makes use of the expertise that the business professionals who mount them have. If a website merely sells and advertises products, it will rarely attract a lot of readers and rarely grow the kind of community recognition that raises SEO. Aggressive selling is just the opposite of SEO-based promotion.
The core of the content marketing strategy for your website is participation in the community. Content marketing to promote your website is almost like a 21st century version of a village store front. The more your community knows you and recommends you and the more thought leadership you display in the community, the more recognition you get as a community member. Eventually, your website can become a star, you can become a star, receiving the accolades and recommendations of widely respected businesses all over the world.
Facebook and other social media communities also provide platforms for participation in the community. According to Fleishman-Hilliard, 79 percent of consumers said the "like" or "follow" brands on social media to get more information about the company and its products. Interest in a brand on social media inevitably creates links to the company website. The more links to your website from credible sources, the higher will be your rank on the web search engine.
What do Website Search Engines Want?
High rank on the search engine means that if someone searches, by typing in the name of a service or product that you carry, your website will show up close to the top of the listings on the first page of the search results.
- Your website should include in the content, good keywords that prospective customers are likely to use in their search requests. The search engine will give your site higher rankings of these keywords are actually relevant to your business and you consistent with what your website is about. Early SEO practice advocated just picking popular keywords arbitrarily and placing them hither and yon around your site. This practice has been negated by the search engines which will downgrade any website that contains arbitrary key words.
- Community participation in terms of links to valuable and popular websites. These links have to be relevant to your business, not just arbitrary ones. Links are especially helpful for rankings if the links are mutual or one-way in the direction of your site/
- The scoring for SEO pays attention to the freshness of website copy. Your rank will be better if you regularly add and upgrade the content of your site. This regular renewal of content will bring in more followers for your site. Popularity is an important criteria to improve your website ranking.
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