Pixel Fish Digital Marketing Blog

E-Marketing: Why Business Email Marketing is alive and kicking

Posted by Kevin Fouche on Aug 12, 2015
Kevin Fouche

With so many possible online promotional tools at your disposal, you can be forgiven for thinking the humble email may have lost it's relevance.

Here's why Email Marketing is alive and kicking and could still be very important for your business.

E-Marketing: Why Business Email Marketing is alive and kickingFirstly, what is Email Marketing (E-Marketing) ?

Email Marketing, or E-Marketing is the direct marketing to a group of people via email. Whilst it has been around for quite a while it is still used extensively around the world. With over 196 Billion emails sent daily, Email is the preferred choice of communication for people everywhere.

7 compelling reasons to consider E-Marketing

  1. There are more than 4.3 billion email accounts in use today.
  2. 95% of online consumers use email.
  3. 91% of email users check their email daily.
  4. 77% of consumers prefer email for marketing communications. 
  5. Email lets you create a highly targeted message that’s unique to each person who receives it. 
  6. Email has an ROI of 4300%. For every $1 you spend, you get $43 of returns.
  7. 76% of marketers say they use email more than they did three years ago. 

*Source: Hubspot

How Email Marketing can work for your business

Email marketing, when done correctly can be a valuable communication tool for any business. It can be used to attract new leads, convert deals and also keep in touch with and nurture existing customers.

With so much digital clutter, the humble email is a terrific way of personally connecting with your audience. From Monthly newsletters to sales promotions, E-Marketing is a great way of promoting your business directly into people’s in boxes.

The key is to communicate with people who have given you the approval to do so. Purchasing mass lists can be a huge blow to your businesses reputation, as well as jeopardise your genuine emails by being added to blocked / SPAM lists.

So be helpful in your emails. Provide potential and existing clients with useful information. If you engage with them through relevant content, they will reward you in return.

So how do you get the most out of Business E-Marketing?

Business Email Marketing really needs to be part of a well constructed Inbound Marketing plan.
Check out this blog for an overview of what Inbound Marketing is all about.
What is Inbound Marketing and how does it work?

Want to find out how Inbound Marketing can help your business?

Why not give Pixel Fish a call today on 02 9114 9813

 An Introduction to Inbound Marketing

Topics: Inbound Marketing, E-Marketing