Pixel Fish Digital Marketing Blog

E-commerce review: WooCommerce vs. Shopify: Which is Right For You?

Posted by Kevin Fouche on Nov 25, 2015
Kevin Fouche

Regardless of your type of products or services you sell, the way you run your e-commerce business will often determine its success.

One of the important things to consider is the actual company or site you choose to partner with.

This decision can make all the difference in the world when it comes to finding customers and securing sales.

When it comes to WooCommerce vs Shopify, learning which is right for you is crucial.


Two popular options when it comes to e-commerce is WooCommerce and Shopify.

Both of these sites have their definite benefits as well as their downsides. Learning more about these differences can help you to make a better decision.

WooCommerce vs Shopify


WooCommerce is actually a plugin designed for WordPress sites. The beauty with this plugin is that it is available for businesses of all sizes. Plus, you can choose what you want to sell and get started right away. It is extremely easy to install, but offers a huge ability to customise it to fit your needs. The plugin is also free, which makes it even more attractive.

Along with the ability to sell your products, you also have a wide range of other benefits when you choose WooCommerce. For example, you are offered reports as well as marketing tools to help you better your business. You are also given the ability to manage your inventory, accept payments and review details related to shipping. For your customers, you can even offer coupons to make their experience more enjoyable.

One of the downsides of this plugin is that it doesn't work seamlessly with every theme that is available for your website. However, there are plenty of themes available that do work well with this plugin. Plus you can alter the code of a theme to make it work better. There are also additional plugins you can use to help correct this problem as well.


Shopify is also a great tool you can use to get started in the e-commerce industry quickly. One of the benefits of this program is that you can either create a brand new store online, or you can add a store to a site you have already created.

Events can also be created with Shopify. This could mean that you create a pop-up or even arrange something to coincide with your retail store. Setting up your store is fairly simple. However, you must sign up for your store at Shopify's website. After you have created your store, you can add handy apps or different themes to it to better fit your needs. However, many of these themes and apps charge a monthly fee to use them.

One of the main differences between Shopify and WooCommerce lies in the pricing model. While WooCommerce is a free plugin, Shopify is not. You must pay a monthly fee between $30 and $200 to use the services that it provides. Another factor you should keep in mind is that when you choose a lower plan with Shopify, you are charged a 1% to 2% transaction fee.

In the end, those who are looking for a store they can fully customise and alter the HTML code to fit their needs will find some limitations when it comes to Shopify. You may also find the fees and monthly charges to be a little expensive, especially when you are first getting started. However, with WooCommerce, you can get started with minimal costs and will be able to customise it to fit your needs easier.

If you are looking for a partner to go over your e-commerce options with you, be sure to contact us.

With our expertise, you will be able to set up the best e-commerce site that will drive traffic and increase your sales. 

Further Reading:
Top 10 Things To Consider When Choosing An Ecommerce Web Designer
Pros & Cons: PayPal versus Merchant Bank Account
10 Ways to Turn Your Online Store Customers into Repeat Sales
How to take the risk out of starting an Online Business
WooCommerce for Ecommerce: Why your business needs to consider it

Find Out More
Anything is possible with Pixel Fish Ecommerce Website Design!
If you would like to find out more about Pixel Fish’s fantastic websites please call our friendly team on 02 9114 9813 or email us at  info@pixelfish.com.au

100 Point Checklist for starting an online store

Topics: eCommerce, WooCommerce