Infographics are being regularly incorporated into content marketing strategies because they deliver powerful results. 65 percent of people are visual learners, which makes visual content appealing to the majority of your website visitors. An infographic is a visual tool used to convey data by way of an image, and an increasingly popular choice when it comes to visual web content.
If you’re looking at including infographics in your marketing strategy, following are some tips for how you can create successful infographics.
Here are our essential tips for creating powerful infographics.
8 Ways to Create Powerful Website Infographics
- Stand out from the crowd
- Keep it simple
- Tell a story
- Size for share-ability and readability
- Optimise for social sharing
- Share your infographics on social media
1. Stand out from the crowd
Did you know Google searches for infographics have increased over 800%, according to Hubspot and that the production of infographics has increased by 1% every day? Infographics are certainly having their moment, but for truly effective infographics, your infographics will need to stand out from the rest.
Your infographics need to appeal to the masses, and for that you will need to research which infographics really connect with their intended audience. Check out Visual.ly and take a look at the various categories of popular infographics, then head over to Pinterest to look at infographics that have been pinned. This will give you a good idea of what sort of visual content is appealing.
While assessing these infographics, ask yourself:
Which infographics provide relevant and valuable information to the user?
Which infographics include a clear call-to-action?
Which infographics engage the users to share, like or comment?
These three questions will help you discover what makes a powerful infographic.
The foundation of a powerful infographic is its purpose. Are you wanting to create something funny, something serious, something informative, or a mix? Take your time brainstorming until you find an idea you’d like to explore.
Next, you will need to find facts, statistics and information relevant to your message. Check your facts and try to include unique information (rather than regurgitate facts people can get anywhere).
Be sure to credit your sources – this gives your infographic authority and credibility.
Don’t be scared off by oodles of information – take a look at this clever infographic by Monetate called “The Retailer’s Guide to Big Data” – while there’s loads of stats and facts quoted, it’s brilliant layout draws your eye to the important data, setting the information out in a way that is easy for the viewer to take in.
4. Keep it simple
Show – don’t tell. An infographic, though loaded with information, is a visual tool above all else.
When creating visual media it is important to make clear visual connections between the various parts of your infographic.
Your style should be kept simple and your fonts and your colour scheme should be consistent.
5. Tell a story
Each piece of information you include should back up your main narrative. Ensure extra information adds value, and doesn’t clutter your message with unnecessary detail.
6. Size for share-ability and readability
Make your infographic skimm-able so the important facts are clear and easy to take in at a glance.
When it comes to customer engagement, consider your website loading time. We recommend using compressed JPEG format in order to reduce the weight of your infographics.
We would suggest a width of no more than 735 pixels, as going above this size may mean your infographic gets re-sized, which can alter its proportions. Consider keeping your width under 735 pixels if you want your infographic to be shared – on Pinterest, for example, 735 pixels is the full width of an expanded image.
Short and sweet is often best, so aim to keep the length under 5000 pixels so as not to lose your audience’s attention. For utmost impact, be sure to highlight the information you want your viewers to walk away with.
7. Optimise for social sharing
Infographics can drive traffic to your website, especially if they are embedded in a blog post. You can use a tool such as Sumome to optimise your infographic for sharing on social media, and you can also share it yourself on your own social media platforms. (Here is a link to a few more tools to help you add share buttons to your blogs).
8. Share your infographics on social media
Create a special infographic for Facebook and insert it into your blog post. (For tips on how to build a blog that actually helps your inbound marketing, click here.) Next, add an attention-grabbing headline, include your website URL, your company logo and any links you’d like to add to your social channels within the infographic so no matter wherever it goes, and no matter how many times it is shared, people will always know where to find you.
Infographics are a powerful visual marketing tool if they are created the right way. To learn the intricacies of infographics, or for help with any aspect of your website marketing, get in touch with Pixelfish today – we’re ready to help you take your website marketing to the next level.