Pixel Fish Digital Marketing Blog

How to create a high converting website for your business

Posted by Kevin Fouche on Apr 19, 2018
Kevin Fouche

The epicentre of your online marketing is your business website. Once you attract a visitor, in order to convert them you will need a strategy. Here are the Top 10 ways to create a high converting website for your business.

How to create a high converting website for your business

Creating a website for your business takes time, energy and effort. Your website may be multifaceted, have great content and look amazing, but it will count for nought if it doesn’t convert. If you want to convert your audience to customers you will need to follow the best practices used by industry leaders.

Tried and tested conversion strategies should not be overlooked and are a great place to start. Eye-catching call to action buttons, shopping cart previews in the sidebar and value-laden headlines are features proven to convert!  As are large call to action buttons, product reviews, ratings and making similar product recommendations.

How do you ensure your brand’s website cuts through the competition? You want to deliver potential customers an engaging online presence, identify their problem, provide the solution, call them to action and ultimately convert that visitor into a loyal customer.

10 top tips for creating a high converting website for your business

1. We like easy

Your website must be extremely easy to search and browse. Using it should be straightforward and stress-free. When you make it easy for customers to browse, you make it easy for them to buy.

2. Clarity

Visitors should land on your homepage and instantly see why they should do business with you. Your Unique Selling Point (USP) should be made clear. What are some other reasons visitors should commit? Is it free shipping? A money back guarantee? When you know what they are, make them clear.

3. Keep it minimal

Keep any and all forms short.  If using a pop-up, three fields is the maximum or your visitors will think it is too much work. Aim for the visitor’s email address, and their name if you must.

  • Use bullet lists. Like this one! They’re easy to read and generally cut to the chase.
  • Leave distractions out. Too many links and navigation options will confuse your visitor. Make a plan of your website and where you ideally would like your visitors to go. Ensure your website naturally directs your visitor towards conversion, keeping that path clear of distractions.

4. Put it to the test

Test every part of your website. Ensure every link and button works. Trial and test your checkout time if you run an ecommerce site. Ensure checkout time is as quick as it possibly can be.

5. Affirmative wording

Thomas Eisenmann reports in his ebook, “Managing Startups” that by simply changing the wording of a call to action button from “See Plans and Pricing” to “Get Started Today” saw conversions increase by a whopping 252%!

Can words make such a huge difference? Yes, yes they can! Think of the difference between the words ‘join’ and ‘enlist’. The wording changes the feeling and the motivation. So swap your ‘submit’ button for a task-specific action such as ‘subscribe now’, ‘send message’, ‘create account’ or ‘tell me more’.

6. Bold & Beautiful

We humans are visual creatures, often with short attention spans! Creating a clean website with professional branding and design is optimal. Your headlines should grab the reader’s attention, be actionable and relevant. Any call to action must be clear and easy to execute.

7. Have a chat

A chat box is an easy way for visitors to ask questions on their path to conversion. It is also a stellar opportunity for you to gather contact information and provide value.

8. Show off your testimonials

Your testimonials are an opportunity to detail the way your business solved a customer’s need. Provide a variety of diverse testimonials – you may just identify a visitor’s problem or need and lead them to connect to the product or service you offer that solves their problem and fulfils their need. Including a pain point in a headline can increase conversions by 31%.

9. Take it mobile

Having a website compatible with mobile browsing can double conversions.

10. Ask the experts

A good web design agency knows how to grab the attention of your visitors. They can design your website for just the right balance of text, images and videos.

One of the simplest ways you can safeguard your new business website’s chances of converting visiting people into paying customers is to use a web design agency.

If your existing website isn’t converting interest into customers - then it really isn’t playing it’s part. It’s never too late to seek out expert advice. With over 10 years experience, Pixel Fish are renowned for creating engaging websites that convert!

Take that next step and get in touch with Pixel Fish. We can arrange a time to sit down with you for a website planning session so that we can gain a clear idea of the look and feel you envisage for your website, and ensure your website’s navigation and content is perfect.

Stand out from your competition with a Pixel Fish website!
Call us today on 02 9114 9813 or email info@pixelfish.com.au


Speak to us about your new business website. We’d love to hear from you.

Topics: Website Design