You may be aware by now that MailChimp and Campaign Monitor are both powerful e-marketing solutions for small business. But how do you decide which one is right for your business?
Connecting with your customers and leads shouldn’t be challenging, expensive or difficult. As a small business owner, your email list can be one of your most valuable assets. Your email marketing should improve and sustain existing client relationships while creating and nurturing relationships with potential clients along the way. Even a somewhat successful email campaign can result in a significant uptick in traffic to your website.
When considering email marketing for growing your small business, both MailChimp and Campaign Monitor are likely to be on the table. Both options have lots of great features, are easy to use and affordable. Both integrate with third-party apps, provide email personalisation and deliver a drag and drop template editor to help you design your campaigns, making them popular options for small business owners.
When it comes to their differences, consider what features and tools you will value most.
MailChimp’s Forever Free program appeals to email marketing beginners. However, this option locks you out of important features such as dynamic content and automated emailing, failing to provide chat or email customer support. Upgrading to a paid plan, however, delivers these features and deletes MailChimp’s badge from your campaign footers.
Introducing Campaign Monitor
Campaign Monitor’s free account allows you to explore their platform, but to send your first campaign you need to select a plan. Campaign Monitor’s basic plan is low cost, includes automation, and includes 24/7 email support (chat support included with the Premier plan). Ensure you keep in mind it is always value, rather than the lowest price that you are after.
What you need to know about Campaign Monitor
Campaign Monitor delivers a choice of hundreds of professionally designed email templates, yet MailChimp’s selection is even larger. You will find MailChimp integrates natively with fewer apps than Campaign Monitor, who offer over 250 third-party integrations through their own App Store, such as SalesForce and QuickBooks. In addition to their own API, Campaign Monitor also integrates with Zapier, connecting Campaign Monitor to almost every app available.
Campaign Monitor makes confidently tailoring emails for specific customers so easy a novice can do it. You can use the subscriber’s actions within each email to tailor their customer journey, personalising their emails with the information you have garnered, such as gender, age, transactional history and geo-location, producing an amazing ROI for those implementing it. Campaign Monitor’s emails are mobile-ready, which is important to note considering almost 45 per cent of all marketing emails are accessed via mobile devices.
What you need to know about MailChimp
MailChimp, on the other hand, are widely considered market leaders in customisation, with an e-commerce focus. Their A/B testing sees your most successful options pushed to your most unresponsive customers, increasing engagement. On paid plans, Mail Chimp automatically adjusts according to the customer’s time zone and MailChimp’s automation can be set to specifically reach out to your customers based on their transactional history.
One thing is certain when it comes to email marketing for small business - you cannot afford to miss the opportunity to get it right. McKinsey reports that when compared to social media platforms, email marketing is nearly 40 times more effective in securing new customers than Facebook and Twitter combined.
And the winner is…
If you’re just getting started, MailChimp is free and will help you grow your email list using the basic tools you will need to send email campaigns.
If you want a few more substantial tools than MailChimp’s free plan - with the added benefit of dedicated customer success reps from an award-winning 24/7 customer support service - Campaign Monitor is a great low cost solution and may be your best option.
There are pros and cons to every email marketing solution, and when comparing MailChimp and Campaign Monitor it all comes down to you: your needs, your budget and your business.
Email marketing puts the small business owner in the driver’s seat.
You decide what to send, when to send it and how frequently your subscribers will hear from you. Sending campaigns in sporadic spurts can be as disengaging and ruinous as sending too much, too often.
Professional advice can prevent you from falling into common potholes such as these. Effective email marketing should lead subscribers back to your website: an email is often the prompt that converts prospects into customers and customers into repeat customers.
PixelFish are experts in delivering well crafted e-marketing and can tailor your business’ e-marketing, maximising your email list’s potential. Click here to get in touch and have a chat about the possibilities for your business.
Further Reading on E-Marketing
What Should Know About Digital Marketing Automation
How to Nurture Your Leads and Boost Engagement
5 Ways E-marketing Can Drive Ecommerce Website Sales
Email Marketing Tips: 5 ways to Craft the Perfect Message