Pixel Fish Digital Marketing Blog

$16 Billion Opportunity: Why your business must embrace online selling

Posted by Kevin Fouche on Aug 24, 2015
Kevin Fouche

With Global online shopping sales over $1 Trillion, locally there are $16 Billion reasons why Australian businesses should embrace online selling.

Here are a few compelling reasons for your business to consider.

Why your business must embrace online selling

Whether you are a small business or a large retailer, e-commerce simply cannot be ignored any further.

Here are our Top 4 reasons why your business needs to embrace online selling.

The statistics do not lie

Australians are spending more money than ever online.

From booking flights and holidays through to fashion, our thirst for the convenience of eCommerce has reached staggering heights.

The Australian Market alone generates $16 Billion in sales and employs over 62,000 people. Source

Clearly, businesses that can successfully tap into the online marketplace can be rewarded handsomely for their efforts.

Did you know: That online retail sales grow 9 per cent to reach $16.6 billion in past year – NAB

Check out Australia's Top 20 online retailers
Check out the Australian Bureau of Statistics 2015 Figures
Check out the 4 Consumer Trends in Australia and New Zealand in 2015

Online selling is a proven success story

Australians have taken to buying online with gusto. Gone are the hangups over online purchases. With more and more retailers now embracing online selling, the customer has been the big winner.

Now is the perfect time to have a hard look at your business and see what opportunities there are for you.

Here are some perfect examples of Australian Online Success:

The Mobile Age

Here are two quick facts worth noting:

  • 2 out of every 3 Australian's are using their mobile device for internet more than 90 minutes every day!
  • 35% of us are using wearable technology such as the iWatch etc.

It is more important than ever that online websites embrace the mobile revolution adhere to Googles standards. Do you have a Mobile Friendly Website Design?


Technology is making it easy

For businesses wanting to capitalise on these online opportunities, the technology is well and truly here.

Businesses of all sizes can utilise a variety of great online platforms such as WordPress and Woo Commerce to build themselves fantastic online stores. 
Top 10 reasons to choose WooCommerce for your business  
Why We use WordPress

Keen to see what online opportunities you could explore?
8 proven successful online store product types

Want to speak to an eCommerce Website expert?
Give the team at Pixel Fish a call today on 02 9114 9813Top 9 Mistakes To Avoid When Setting Up An Online Store

Topics: eCommerce