Pixel Fish Digital Marketing Blog

3 Key Ways Business Blogging Can Boost Your Digital Presence

Posted by Kevin Fouche on Oct 23, 2015
Kevin Fouche

Is your small business suffering from the online marketing blitz that your larger competitors utilise to draw attention? Digital marketing can seem like a tough nut to crack, but you can considerably boost your web presence in one simple way: with Business Blogging.

How Business Blogging Can Boost Your Digital Presence

Blogs are one of the most effective small business tips for maximising your online presence.

They are also an incredible amount of fun to master and update. Read on to find out how you can get the most out of business blogging.

3 Ways Business Blogging Can Boost Your Digital Presence

1. Improves Your SEO Presence

First of all, blogging creates an active and exciting web page that will draw in readers and potential customers. And do you know what happens when you update content regularly to your blog? It boosts your search-engine optimisation or SEO rating. A regularly updated blog (even one with nothing but personal anecdotes) will give Google something new to index and increase your spread.

The more pieces of active content that you have to index, the more Google will send people to your site. This creates a very useful feedback cycle: as your site gains ranking in Google searches, more people will come to your site. That will further increase your Google ranking by making it more and more popular.

Further Reading: Blogging for SEO: How to write the SEO Perfect Blog

2. Creates Communication Routes

Many online customers get frustrated by their inability to contact large business owners. As a result, many of them will turn to small business owners, like you: they want the simple and engaging communication that is lacking in the world of big online businesses.

And a blog is probably the best way to reach out to potential customers! A regularly updated blog offers them useful information that will make them feel respected, desired, and appreciated. It will also give them the ability to communicate directly with you in a comment section.

Here's the best part: you can communicate directly with them to give them an even bigger appreciation boost. Even if someone complains about the content or your business, you can turn it into an advantage by addressing their concerns and working to fix it.

3. Creates Social Media Shareable Content

When it comes to social media, what do you think gets shared the most? Are highly researched and intellectually written pieces of content popular? Or what about pictures of cats or silly "list" articles? Obviously, the most popular memes and shareable content is rather light-weight and easy-to-understand, something that you can tap into with your blog.

Now, we're not saying that you need to start writing lists about the "Top 10 Best Cat Movies" or anything so trite. Instead, you can create fun and engaging content that people enjoy reading and which offers real, useful content. For example, let's say you are an auto business and you start a blog offering basic car repair tips.

That's all fine and dandy, but your content isn't likely to stand out. Instead, you can frame it in a clever and engaging manner, such as "Best Ways to Get Your Car as Awesome as Mad Max's." The title is eye-catching and relevant and it will draw readers immediately.

Now, if you write the blog as if you are living in a post-apocalyptic world, people will be more likely to enjoy it. Which means they'll be more likely to finish it, use the tips, and share it online with friends and family members.

And you know what that means, right? More and more people will read your content, enjoy it, and spread it across the Internet. And those people reading your blog will consider you something of an industry leader and turn to your for help in the future.

If you're interested in learning more about blogging or other digital marketing techniques, please contact us for more information. Our helpful specialists are ready to teach you how to maximise your web presence in a constructive and competitive manner.

More reading: 
What is Inbound Marketing and how does it work?  
Customer Acquisition: How much does it cost to acquire a new customer?

Want to find out how Inbound Marketing can help your business?

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Topics: Blogging, Business Tips