Pixel Fish Digital Marketing Blog

How to build your local audience with Digital Marketing

Posted by Kevin Fouche on Nov 19, 2015
Kevin Fouche

Sometimes small businesses may not have the same reach that a large business has.

Instead of having unlimited funds to focus on their marketing strategies, they find themselves looking for ways to decrease spending and maximise profits. This is one reason that it is so crucial for small businesses to get marketing right the first time.

Many small businesses make the mistake of believing that digital marketing is not something that they should focus on. However, you would be surprised at just how much benefit a small business can see from this type of marketing strategy. Here are some small business marketing tips to build your local audience with digital marketing.

Small Business Marketing – How to build your local audience with Digital Marketing
5 ways to build your local audience with Digital Marketing
1. Build an Online Presence

You have a greater ability to reach people online than you do simply by having a brick and mortar store. Start by building a website for your potential customers. Don't think of this website as something that provides information only about your business and your products. Instead, it should have valuable information that your customers can use alongside your business and products. For example, if you are a pet store, sharing information about how to train pets or properly care for them will help drive visitors to your website.

2. Know your Target Market

There are plenty of ways you can reach customers through a digital setting. However, not all of those will be beneficial to your business. For example, if your customers are lively on Pinterest, but not so active with Facebook, you should devote your attention to Pinterest. The key to learning this information is to research your target market to learn more about their habits and personalities. Knowing this information will help give you the information you need to reach your customers in the best ways possible.

3. Engage

One of the best things about digital marketing is that it allows you to engage with your customers. Together, you will be able to learn more about the things your business is doing right as well as those things that need improvements. The important thing to remember is that you will need to interact or engage with your customers digitally. This could mean responding to a comment or review a customer places online. However, this could also mean participating in forums or answering questions that people have about your products and services. The best thing you can do in this situation is to remain active and persistent.

4. Email Marketing

If you are looking to deliver relevant content directly to specific customers, nothing quite accomplishes this better than email marketing. With email marketing, you are able to develop leads and increase sales for your small business. Gathering email addresses is something you can do through your online digital marketing strategies or through the business's physical customers. After you have built your list, make sure you are providing valuable information to those receiving your emails. This could be a coupon or discount they use in the stores when they visit.

5. Stay In-Touch with the Local Community

There are always things going on in your community, regardless of the size of the city you are a part of. Small businesses can gain a lot of ground simply by becoming engrained in the community. This could translate to being a part of local celebrations and events. However, you can also translate this to a digital setting as well. Developing articles and blogs about things going on in your community not only give you something to talk about, but helps to show that you care about the community as a whole.

As a small business, digital marketing can be challenging. Often times, the employees of a small business simply don't have the expertise that is needed to be effective with the marketing strategies. If you find yourself in this situation, be sure to contact us to learn more about how we can help with your digital marketing needs.

More reading: 

What is Inbound Marketing and how does it work?  
Customer Acquisition: How much does it cost to acquire a new customer?

Want to find out how Inbound Marketing can help your business?

Why not give Pixel Fish a call today on 02 9114 9813

An Introduction to Inbound Marketing

Topics: E-Marketing