In the world of e-commerce web design and full-funnel marketing, there is an immense amount of focus on getting customers to the buying stage but remarkably little focus on the checkout process itself. After all your hard work cultivating leads and guiding them toward that checkout button, a rough checkout process can turn customers away at the very last minute.
Product pages might just be the most important part of your website. They have to succinctly sum up your value proposition, explain potential use cases of the product, and make it easy for your audience to actually take that next step and make the purchase.
Mobile ecommerce is swiftly replacing desktops and laptops as the preferred medium for online shopping. In search results Google now prioritises mobile responsive websites over those that are not mobile friendly. Put simply: if you want your website to rank and it isn’t optimised for mobile, you don’t have a chance.
Stripe and Paypal are the major players when it comes to selecting a payment gateway for your business. Both offer similar benefits and have comparable fees, but there are some significant differences between the two.
There are a few essential HTML codes that every website owner should know. After all, basic HTML codes are foundational to everything on the Internet, including your WordPress website.
These codes are easy to master, and once you know how to use them we are sure you will find that you use them every time you add content to your site.